In this episode of the ShadowDragon Podcast (Season 3, Episode 9), Russ Robson, a former Special Operations soldier and author of Unconventional Influence: The Ethical Psyop Manual for Modern Business Warfare, joins the show. Russ shares insights from his fascinating career journey—from a bluegrass drummer and business owner to joining the Army at 34 as a combat medic, and eventually becoming a Psyop specialist. He delves into his experiences working with the Colombian army on influence operations and narrative warfare. Russ also discusses the power of storytelling in business, using target audience analysis, and the parallels between psychological operations in the military and the corporate world. This episode offers a deep dive into the layers of identity, culture, and messaging, providing valuable lessons for both military and business strategies.

Don't miss this compelling conversation about unconventional influence and its applications in modern warfare and beyond!

Special Guest: Russ Robson.