
Sign up to save your podcasts
Or
What separates email campaigns that convert from those that get ignored? It all comes down to understanding your customers, deeply.
In this episode, Sani welcomes back Omar Lovert for a masterclass on customer-centric email marketing. Together, they unpack why AI can’t replace real customer insight, how to use RFM segmentation to identify your most valuable users, and the frameworks that top-performing brands use to map the customer journey and boost lifetime value.
From tactical tips on optimizing welcome flows to the underrated power of post-purchase emails, this is your blueprint for building human-first marketing in a world increasingly driven by automation.
🧠 You’ll learn:
Whether you’re a DTC marketer, retention strategist, or email geek, this one’s packed with value.
---
If you enjoyed the episode, please share it with a friend!
No Hacks website
YouTube
LinkedIn
Instagram
5
77 ratings
What separates email campaigns that convert from those that get ignored? It all comes down to understanding your customers, deeply.
In this episode, Sani welcomes back Omar Lovert for a masterclass on customer-centric email marketing. Together, they unpack why AI can’t replace real customer insight, how to use RFM segmentation to identify your most valuable users, and the frameworks that top-performing brands use to map the customer journey and boost lifetime value.
From tactical tips on optimizing welcome flows to the underrated power of post-purchase emails, this is your blueprint for building human-first marketing in a world increasingly driven by automation.
🧠 You’ll learn:
Whether you’re a DTC marketer, retention strategist, or email geek, this one’s packed with value.
---
If you enjoyed the episode, please share it with a friend!
No Hacks website
YouTube
LinkedIn
Instagram
5 Listeners
0 Listeners