The Spark Cast

S04E07: Matthew Celestial — Life is PR


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If Matthew Celestial has a life mantra, it’s likely “Focus

on the wins.”

A shy kid who came out of his shell in public, Matthew

often found himself at the centre of the group, uniting
friends under a common love for tv and film, but it was his
passion for the stars that led him to attend university to
pursue astronomy. The cosmos had other plans for him.

An encounter while on a practicum led him to make a

connection that changed his life and opened the door to a
career in public relations, first for Paramount Canada before
eventually striking out on his own.

We recently spoke with Matthew about his journey into the

world of PR, the challenges of keeping up with the
ever-changing media landscape, dealing with difficult clients,
and he shares some tips and tricks for individuals looking to
start marketing their brand.

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  • Statement Strategies
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  • Host: Marina Antunes
    Produced by: Michael Edlund
    ©2022 Spark CG Society · All Rights Reserved.

    Thank you to our sponsors!

    TERABYTE: Creative BC.

    MEGABYTE: AMPD Technologies · Animal Logic · Capilano

    University · Netflix.

    KILOBYTE: Atomic Cartoons · Bardel Entertainment Inc. ·

    BRON Studios · DNEG · Mainframe Studios · Sony Pictures
    Imageworks · WildBrain Studios.

    BYTE: AMD Canada · Animasia Animation · Centre for Digital

    Media · CMPA BC · DigiBC · Foundry · Ghost VFX · NGX
    Interactive · NOX VFX · Scanline VFX · The Little Dev Shop ·
    Unreal Engine · Versatile Media · Wacom Store Canada.

    PARTNERS: ACM SIGGRAPH.

    ORGANIZERS: Spark CG Society · Vancouver ACM SIGGRAPH.

    ...more
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    The Spark CastBy The Spark podcast is a production of the Spark Computer Graphics Society.


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