Depesh has officially broken a 2X eCommerce Podcast record; he is the only guest we have had three times on the show! For those that do not know Depesh, he was a guest on episode 29 of the show, back in 2015 when he was Digital Marketing Lead at LostMyName, helping the then startup sell  600,000 copies of a personalized children’s storybook in just two years exclusively via Facebook advertising - he went on to scale them from 6 to 8 figures ($26.5M).

Depesh’s second feature on 2X eCommerce was in 2018, Season 3, episode 44, when he talked about how he had at the time profitably managed over $20 million ad spend on Facebook over the previous 5 years and guided us on how to prep up for Q4.

 

On today’s episode, we talk about Brand-driven Performance Marketing (BPM) - a methodology Depesh coined for Facebook media buying. In an automation, CBO, Dynamic Creative, AI driven era in media buying, Depesh preaches about the need to create personas, write copy and tell stories that sell your brand’s essence. He also drives in the importance of using effective audience filtering in funnels. 

Depesh is the author of the CBO Cookbook and has just re-launched as well as renamed his Facebook Ads course: The BPM Method. 

He is offering 2X eCommerce listeners a 25% OFF discount if you use the code 2XEC

The offer will be available until Tuesday 30th June 2020.

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SPONSORS:

This episode is brought to you by:

Klaviyo 

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