The increased impact of social media is gradually changing the dynamics of soft power around the world. Politicians increasingly “engage in digital diplomacy”. It means that global connections are easier but at the same time more complex. It challenges existing models of influence as well as traditional hierarchical power structures. Joseph Nye defined term soft power as the ability of a country to persuade others to do what it wants without force or coercion. 60% of people using social media reported that it has impacted their self-esteem in a negative way. In this episode, we will discuss understanding of soft power, influence and impact of social media for soft-power influencing and self-esteem.