2X eCommerce Podcast

S06 EP05: Guillaume "𝑼" Cabane - on Hacking Growth in eCommerce


Listen Later

On today’s episode, Kunle is joined by Guillaume Cabane, a SaaS Growth Hacker with over 2 decades of online selling expertise. He has been a growth advisor to high Growth SaaS Startups including G2, Gorgias, Metadata, Madkudu and also worked for Apple.

All businesses, whether eCommerce, DTC or otherwise, grapple with an ever present challenge: “how do we compete?”. Competing on price is difficult, as the race to the bottom has eroded margins almost completely. Competing on product is also easier said than done, because creating a truly innovative product requires huge investments in R & D. So in a market where there is no room in pricing and products are more or less standardised, how can we compete?

To answer this question, ask yourself, if given a choice would you buy a certain product from Amazon or a smaller-relatively unknown store? Chances are you would say Amazon. Why? Because you know what to expect in terms of customer experience. A seamless, hasslefree shopping experience is enough to win over customers.

In today’s episode, Kunle and Guillaume discuss how creating a seamless, responsive and easy experience for customers can be a key driver of growth. Guillaume talks about what eCommerce can learn from SaaS and also shares some key CX metrics to track for driving growth.  

-----------

SPONSORS:

This episode is brought to you by:

Klaviyo 

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.  

Rewind

This episode is brought to you by Rewind.

The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.

Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!  

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

Famous

This episode is brought to you by Famous.

Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile.   Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more.   You can try it for free at famous.co/2x.
★ Support this podcast ★
...more
View all episodesView all episodes
Download on the App Store

2X eCommerce PodcastBy Kunle Campbell

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

48 ratings


More shows like 2X eCommerce Podcast

View all
Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,449 Listeners

Capitalism.com with Ryan Daniel Moran by Capitalism.com

Capitalism.com with Ryan Daniel Moran

732 Listeners

The My Wife Quit Her Job Podcast With Steve Chou by Steve Chou

The My Wife Quit Her Job Podcast With Steve Chou

1,354 Listeners

Shopify Masters by Shopify

Shopify Masters

374 Listeners

Perpetual Traffic by Tier 11

Perpetual Traffic

750 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,253 Listeners

How I Built This with Guy Raz by Guy Raz | Wondery

How I Built This with Guy Raz

30,242 Listeners

Social Media Marketing Talk Show by Michael Stelzner, Social Media Examiner

Social Media Marketing Talk Show

82 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

6,547 Listeners

The Duran Podcast by The Duran

The Duran Podcast

570 Listeners

My First Million by Hubspot Media

My First Million

2,598 Listeners

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

8,773 Listeners

Acquiring Minds by Will Smith

Acquiring Minds

242 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

352 Listeners

Limited Supply by Nik Sharma

Limited Supply

147 Listeners