On today’s episode, Kunle is joined by Tim Ash, CEO of SiteTuners. Tim is an authority on Evolutionary Psychology and Digital Marketing. He is a highly sought after speaker, consultant and author of the best-selling book “Unleash Your Primal Brain”.

There are tons of marketing tools and resources available today. Despite having access to such techniques, blueprints and methodologies, not all marketing is successful. The one that almost all successful marketers would agree on is that marketing starts with your customer. The better you know your customer, the better your chances of bagging more conversions.

That being said it is easy to forget that all customers are, well, human. There are certain behaviours and patterns hardwired in all of us. This is what drives our perceptions, decisions and actions. Knowing a bit more about why we make the decisions we make can help marketers really “get in our heads” and drive success. 

In this episode, Kunle and Tim talk about how evolutionary psychology explains a lot about our purchase decisions. You will get to hear about decision making, creating memories, brand recall, and building communities. The concepts mentioned in this episode pervade all facets of life and business.

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