On today’s episode, Kunle is joined by Derric Haynie, Founder of eCommerce Tech - an agency specialising in researching, reviewing and recommending apps for your Shopify store.

5 apps, on average, are added daily to the Shopify app store. Considering the thousands already available, selecting the right app for your store becomes an arduous task. We all want to leverage the latest tech to get a leg up on the competition. But too many businesses don’t research apps enough and only realise the mistake once a new app breaks something in the store. Treating your store like your phone can prove to be very costly.

If you are looking for a new app, it is essentially because you’re looking to solve a problem. It is critical to examine the problem in the context of your overall business strategy. The app must check a lot of boxes, as we discuss in the episode, but most of all it should be compatible with your existing tech stack and resources. 

In this episode, Kunle and Derric talk about the nitty-gritties of choosing apps for your Shopify store. You will get to hear about how to vet apps, how many you should have, how often you should audit them, and a bunch of recommended apps for different categories.

-----------

SPONSORS:
This episode is brought to you by:

Klaviyo 

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.  

Rewind

This episode is brought to you by Rewind.

The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.

Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!  

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

Famous

This episode is brought to you by Famous.

Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile.

Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more.

You can try it for free at famous.co/2x.

ShipBob

This episode is brought to you by ShipBob.

ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America.

ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped.

Go to Shipbob.com/2x to get $500 in free shipping credits today.