On today’s episode, Kunle is joined by Jason Wong, Founder, Doe Lashes + Wonghaus. Jason is a seasoned expert at all things eCommerce and has recently  launched a comprehensive eCommerce masterclass “Building Blocks for Success”.

Jason advocates a First Principles approach to mastering ecommerce, he does this by reverse-engineering complicated problems and unleashing creative possibilities. 

His “first principles reasoning” breaks down complicated problems into basic blocks and then reassembles them from the ground up. It’s one of the best ways to learn to think for yourself, unlock your creative potential, and move from linear to non-linear results. The first principles approach to reasoning is strongly endorsed by Tesla’s Elon Musk, Charlie Munger and the philosopher Aristotle. Jason used this approach to develop what I think is the most comprehensive ecommerce education program available right now. 

The pandemic has completely shifted the eCommerce industry. For every brand that grew exponentially, there were many that shut shop. Even large and established brands had to reimagine their way of doing business. But let’s take a moment to think about the entrepreneur just getting started in the industry. It will be both exciting and daunting. 

Getting the right guidance at the right time can prevent many expensive lessons. It is with this goal in mind that our guest today has put together a comprehensive resource to help entrepreneurs not only build their business, but also create a brand.

In this episode, Kunle and Jason pick up from where they left off in Jason’s previous appearance last year. You will get to hear about the new challenges eCom brands are facing, ideas for acquisition funnels, getting new customers with zero ad spend and much more . This is a great episode for anyone in or enthusiastic about eCommerce! 

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