In today’s episode, Kunle is joined by Paul Orlando, Founder of Startups Unplugged,  a startup accelerator and incubator that helps companies generate more revenue and enables different communities to attract new businesses.

As a data-driven person, Paul Orlando strategizes according to data and numbers, and with that, he comes up with different approaches on how to get ideal closing customers. Paul learned the hard way that data is very important to measure growth in the business but that was not all.

In this episode, Kunle and Paul talk about Lifetime Value (LTV) and Customer Acquisition Costs (CAC). You will get to hear about the importance of knowing your business by looking into your lifetime value and customer acquisition cost. This is a great episode for entrepreneurs and founders who want to improve their growth metrics such as conversions, average order value, repeat customers, audience size, etc.

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SPONSORS:
This episode is brought to you by:

Klaviyo 

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.  

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

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Gorgias

This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. 

Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.

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