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S06E07: Faruk Heplevent: No Happy Accidents
Faruk Heplevent's story begins with a passion for
photography and a neighbour's friend who needed an
apprentice. The mix of technical and creative appealed to
the young enthusiast and the precision and technicality he
learned in those early years paid off as his career
developed. Faruk was one of the few individuals who could
process film on the go - a skill that set him apart from
other photographers.
Rather than being angry after losing a job to CG, he saw it
as the future for the industry and started The Scope, a CG
studio dedicated to automotive marketing. He didn't know how
a CG studio works, what tools and equipment he would need or
how he would find artists but he had an idea: bring the
creative to CG-generated automotive marketing.
While The Scope didn't begin as a tech company, Faruk and
his team have embraced new technology to help drive their
core value of creativity. If a tool can be used to help
artists be more creative and deliver better assets to
clients, it's worth exploring. The result is not only an
award-winning studio but one that consistently innovates.
Their latest achievement is Scope City, a procedurally
designed full CG city location.
In this conversation, Faruk shares insights into how
technology changed and continues to change the marketing
landscape, finding work-life balance and discusses other
use-case scenarios and the future for Scope City.
Episode Links:
Website
LinkedIn
Company LinkedIn
Instagram
Host: Marina Antunes
Opening & Closing Credits by: Michael Edlund
Produced & Edited by: Joshua Peterman
©2024 Spark CG Society · All Rights Reserved.
Thank you to our sponsors!
TERABYTE: Creative BC.
MEGABYTE: Animal Logic · Capilano University · Netflix.
KILOBYTE: Bardel Entertainment · Industrial Light & Magic · Sony Pictures Imageworks · The Little Dev Shop · WildBrain Studios.
BYTE: Cinesite · DigiBC · Vancouver Film School · Wētā FX.
PARTNERS: ACM SIGGRAPH · SIGGRAPH Asia · INFilm.
ORGANIZERS: Spark CG Society · Vancouver ACM SIGGRAPH.
View all episodes
By The Spark podcast is a production of the Spark Computer Graphics Society.Faruk Heplevent's story begins with a passion for
photography and a neighbour's friend who needed an
apprentice. The mix of technical and creative appealed to
the young enthusiast and the precision and technicality he
learned in those early years paid off as his career
developed. Faruk was one of the few individuals who could
process film on the go - a skill that set him apart from
other photographers.
Rather than being angry after losing a job to CG, he saw it
as the future for the industry and started The Scope, a CG
studio dedicated to automotive marketing. He didn't know how
a CG studio works, what tools and equipment he would need or
how he would find artists but he had an idea: bring the
creative to CG-generated automotive marketing.
While The Scope didn't begin as a tech company, Faruk and
his team have embraced new technology to help drive their
core value of creativity. If a tool can be used to help
artists be more creative and deliver better assets to
clients, it's worth exploring. The result is not only an
award-winning studio but one that consistently innovates.
Their latest achievement is Scope City, a procedurally
designed full CG city location.
In this conversation, Faruk shares insights into how
technology changed and continues to change the marketing
landscape, finding work-life balance and discusses other
use-case scenarios and the future for Scope City.
Episode Links:
Website
LinkedIn
Company LinkedIn
Instagram
Host: Marina Antunes
Opening & Closing Credits by: Michael Edlund
Produced & Edited by: Joshua Peterman
©2024 Spark CG Society · All Rights Reserved.
Thank you to our sponsors!
TERABYTE: Creative BC.
MEGABYTE: Animal Logic · Capilano University · Netflix.
KILOBYTE: Bardel Entertainment · Industrial Light & Magic · Sony Pictures Imageworks · The Little Dev Shop · WildBrain Studios.
BYTE: Cinesite · DigiBC · Vancouver Film School · Wētā FX.
PARTNERS: ACM SIGGRAPH · SIGGRAPH Asia · INFilm.
ORGANIZERS: Spark CG Society · Vancouver ACM SIGGRAPH.
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