On today’s episode, Kunle is joined by Johnathan Price, Founder & CEO of Down4Sound, a YouTube eCommerce company that serves car audio enthusiasts from around the globe.

Success is not made overnight. Johnathan Price proves this adage. At an early age, his parents taught him that hard work and consistency create success and that kind of success is more fulfilling. Chopping cotton at the age of 14, a truck with a loud bassy noise piqued his curiosity until it became his hobby. After a nudge from the universe, Johnathan created Down4Sound, a company with a $20 million annual revenue.

Originally, Jonathan created Down4Sound as a means to do something he is passionate about and catering to fellow car audio enthusiasts. Now, Down4Sound has been the fastest-growing car audio distributor in the history of car audio. Starting on YouTube and with the help of the right mentors, Johnathan creates videos that primarily show his passion for car audio with selling only as a secondary motivation.

This episode is especially inspiring as Kunle and Johnathan talk about his humble beginnings, a bundle of words of wisdom and encouragement, Down4Sound’s team, supply chain, revenue stream, and content creation that would truly captivate customers. This is an amazing episode for aspiring entrepreneurs who need a gentle nudge to start a business they are passionate about.

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Klaviyo

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Recharge

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