Facing the very real prospect of tumbling into outright irrelevance, storied marque Jaguar is rolling the dice on a complete transformation. The plan, with the first new model expected in late 2026, involves becoming a low-volume, high price, all-electric automaker going toe to toe with high-end automakers Bentley, Aston Martin and even Rolls-Royce. 

On today’s episode of the Plugged In Podcast, David Booth, a lifelong Jaguar fan incidentally, questions not only the plan itself but more importantly, the timing.

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