If you're a podcaster, you may be creating content for a specific audience, but have you considered the different types of audiences you may have?

This episode is going to briefly uncover the three types of audiences that podcasters have: current audience, potential listeners, and new listeners.

Each audience has different characteristics and behaves differently, so that’s why it’s important to consider what the journey may be on each one.

Want to learn more about how to maximize new listeners? Listen to the full episode below!

CHAPTERS

• 00:00 - Intro: Why Understanding Your Audience Matters
• 00:46 - The 3 Types of Podcast Audiences
• 00:55 - Audience #1: Your Current Listeners (Superfans vs. Occasional)
• 01:59 - Audience #2: Your Potential Listeners (Guests & Window Shoppers)
• 02:59 - Reality Check: Not Everyone Will Be a Listener (And That's Okay!)
• 05:41 - Audience #3: Your New Listeners
• 06:30 - Actionable Tip: Optimize the New Listener Journey
• 07:48 - Outro & How to Connect

Takeaways from this episode:

• There are 3 types of podcast audiences.
• Not everyone will become a listener: It's important to remember that not everyone in your social media or email newsletter will become a podcast listener. However, your podcast is just one aspect of your brand, and you can use it as a tool for your business and online brand.
• Create content to convert new listeners: By understanding your different audiences, you can create a path that appeals to them and helps convert them into new listeners.
• With an awareness of your audiences, you can create more impactful content and grow your podcast. Don't underestimate the power of understanding your audience!

Resources mentioned in this episode:

👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour

Full show notes and video: www.thepodcastspace.com/podcast/5-types-of-podcast-audiences

Visit our website for more Podcast Resources: www.thepodcastspace.com/resources

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp