I’ve always had a bit of ‘beef' with the expression "an opportunity of a lifetime."

For me, it’s steeped in a scarcity mindset that we’re better off leaving behind. So in this episode, I’ll share how we can utilize podcasting to embrace an expansive mindset, where opportunities aren't just once-in-a-lifetime but are abundant and recurring.

Turning a ‘once in a lifetime opportunity’ into a recurring one

Having moved countries twice and successfully moved states in the past 30 days, I can confidently say podcasting is one of the most powerful tools for building influence and securing opportunities - no matter where you are in the world. It’s not about waiting for the right chance to stumble upon your path or waiting for gatekeepers to reply to your emails. Instead, it's about being proactive, visible, and intentional with your podcast to reach your business goals and connect to highly coveted decision-makers.

Chapters:

• 00:00 Introduction: Challenging the Scarcity Mindset
• 01:13 The Power of Podcasting
• 02:16 Visibility and Proactive Action
• 04:24 Leveraging Public Speaking and Networking
• 07:42 Creating and Sharing Impactful Content
• 11:08 Building a Community and Taking Bold Actions
• 13:03 Conclusion: Turning Opportunities into Reality

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/

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Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf

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As a creator, receiving feedback isn’t always easy. Our podcasts are personal projects where we invest so much of ourselves so it can be frightening to hear what others think, especially when the feedback isn't delivered skillfully or feels unkind. Many podcasters, fearing criticism, avoid seeking the coaching or consulting that could help their podcast grow.

As an award-winning podcast marketer and coach who specializes in helping impact-driven podcasters become visible thought leaders and achieve their business goals, I'm here to share how you can reframe feedback as a tool for growth, revealing blind spots and unlocking potential you may not have seen.

Chapters:

• 00:00 Introduction to Feedback in Podcasting
• 01:11 Understanding the Fear of Feedback
• 03:56 The Importance of Being Coachable
• 05:53 Overcoming Feedback Deflection
• 08:22 Embracing Constructive Criticism
• 11:51 Final Thoughts and Invitation

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/s2-e87-blind-spots-and-breakthroughs-the-role-of-feedback-in-podcast-growth

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Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf

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As a business owner, you're familiar with measuring key metrics: leads, website traffic, profits, and losses. But when it comes to your podcast, how often should you track its progress? In this episode, I will delve into how frequently you should measure your podcast's success and what specific metrics you should be monitoring to ensure you're not wasting time or missing crucial opportunities.

Why Should Business OwnersTrack Podcast Metrics?

Your podcast is a pivotal part of your business’s digital footprint. Despite the numerous moving pieces in running a business, it's essential not to neglect your podcast's growth. For those wondering about the optimal frequency for tracking, you're not alone. Many podcast hosts grapple with measuring audience engagement, subscriber growth, and episode consumption.

Download numbers aren't the only metric worth checking.

In fact, many business owners fail to capitalize on a simple yet effective metric: asking your listeners how they heard about you.

Including your podcast in forms or dropdown menus on your website can provide invaluable insight into how your audience finds and interacts with your content, and stop the guessing game about which channels are converting the best!

Chapters:

• 00:00 Introduction to Podcast Metrics
• 00:56 Why Business Owners Should Track Podcast Metrics Quarterly?
• 02:57 Quarterly Check-ins: The Key to Success
• 05:24 Analyzing Trends and Making Decisions
• 08:27 Aligning Podcast with Business Goals
• 13:27 Conclusion and Next Steps

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

💸 Affiliate links:

Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace

Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E

Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf

Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 

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This podcast uses the following third-party services for analysis:

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Have you ever found yourself scouring the internet, questioning why your podcast isn’t growing, why you're not booking those dream guests, or why your listeners aren’t converting into devoted customers?

It’s likely rooted in a content strategy that’s a little too safe. Sure, frameworks and best practices are important, but they aren’t the end-all. Sometimes, it’s necessary to dive into problems to effectively solve them—and that’s the essence of this episode’s topic.

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

Chapters:

• 00:00 Introduction: Why Your Podcast Isn't Growing
• 00:28 Identifying Content Strategy Problems
• 00:45 Taking Calculated Risks on Your Podcast
• 01:29 Avoiding Repetitive Topics on Your Content Planner
• 02:49 Diversifying Guest Selection To Grow Your Podcast
• 05:36 Effective Content Strategy for Podcasters
• 07:07 Collaborating with Other Hosts
• 08:26 Improving Podcast Interview Techniques To Stand Out
• 09:46 Connecting Products and Services
• 11:24 Going In-Depth with Podcast Content Strategy
• 14:18 Conclusion and Call to Action

Broadening Your Guest Base

Another pitfall is inviting the same circle of guests repeatedly. While familiarity breeds comfort, it can also lead to a “clubby” atmosphere that may alienate listeners. Instead, seek out new voices that bring fresh perspectives, even if stepping out of your comfort zone feels daunting. An exception, of course, is recurring guests who consistently provide value and deliver fresh insights to your audience.

Resources mentioned in this episode:

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/the-real-reason-your-podcast-isnt-attracting-dream-guests-or-clients

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Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf

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Have you ever thought, "That strategy is great, but it's not going to help me grow MY show"? You're not alone. Many podcasters believe their show is too unique for standard growth strategies to work. But I promise you're not as alone in this as you might think.

As a Podcast Marketing Expert, I've helped more than a hundred podcasters worldwide grow their shows, become more visible, achieve business goals, and even land their first sponsorships. It all boils down to the right mindset. Let’s dive into how we can help your unique show grow and overcome some common mental hurdles.

Chapters:

• 00:00 Introduction: Overcoming Podcast Growth Challenges
• 00:49 Common Fears in Podcast Growth
• 04:37 The Importance of Consistency
• 06:21 Engaging Your Audience Effectively
• 09:01 Avoiding Overcomplication in Your Podcast
• 10:23 Promoting Your Podcast with Confidence
• 13:00 Conclusion: Embrace Imperfect Content

Resources mentioned in this episode:

https://www.thepodcastspace.com/podcast/s2-84-the-truth-about-your-unique-podcast-and-traditonal-growth-strategies

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

💸 Affiliate links:

Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace

Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E

Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf

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This podcast uses the following third-party services for analysis:

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Can podcasts really improve the quality of your network? If so, how do you achieve that? We've all heard the saying that your net worth is your network. For those seeking to enhance the quality of their network—whether it's to increase influence by association or connect with truly influential individuals—it's essential to consider what "influential" actually means.

How do you measure the quality of those connections, and determine if having a podcast is worthwhile? Let's dive into this week's insights on leveraging podcasts to grow your network.

Want to be an influential podcaster? Start with high quality content

The quality of your online content, whether it’s your podcast, social media, or newsletters, directly impacts your network's growth. Simply launching an interview show and speaking with a broad range of guests often isn't enough if your guest list and content aren't selective. To truly push the quality of your network forward, the people you invite to your show and the conversations you have must add value.

Chapters:

• 00:00 Introduction: Can Podcasts Improve Your Network?
• 00:53 Understanding Network Quality
• 02:47 Measuring Connection Quality Through Your Podcast
• 04:55 Building High-Quality Relationships
• 07:10 Leveraging Podcast Influence and Visibility
• 10:45 Practical Tips for Network Growth
• 11:36 Conclusion and Next Steps

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/S2-83-How-to-Leverage-and-Measure-Podcasts-Influence-on-Your-Network

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

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Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace

Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E

Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf

Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 

Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace

This podcast uses the following third-party services for analysis:

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As the host of The Podcast Space, I've seen firsthand what makes podcasts soar to success.

It's not just about consistently releasing content or maintaining high quality—it's about having a (bold) vision, pushing the envelope, and ensuring you're not navigating this journey alone. That's where a podcast content strategist comes into play.

What is a Podcast Content Strategist?

A common misconception is that podcast strategists are interchangeable with podcast producers or editors. However, these roles are distinct. While an editor hones in on the technical aspects and aesthetics of audio and written content, a strategist takes a comprehensive, data-driven approach to ensuring the content aligns with your brand, audience, goals, and market trends.

Understanding Your Demographics: The Key to Podcast Success

A podcast strategist delves deep into the analytics of your podcast, examining your data, demographics, and audience behavior. Whether you're launching a new podcast or hoping to reinvigorate an existing one, understanding your audience through analytics is essential, guiding decisions on content format, length, and themes.

Chapters:

• 01:22 Role of a Podcast Strategist
• 03:14 Data-Driven Podcast Strategies
• 05:36 Maximizing ROI and Listener Engagement
• 07:48 Effective Marketing and Platform Optimization
• 09:58 Reviewing Marketing Actions and Accessibility
• 11:34 Content Mismatch in Podcasting
• 13:12 The Role of a Podcast Strategist
• 13:32 Navigating Podcast Platforms and Tools
• 14:01 Best Practices for YouTube Podcasts
• 15:55 Monetizing Your Podcast Effectively
• 17:06 Leveraging Expertise Over Volume
• 19:09 Crafting a Unique Podcast Strategy
• 19:47 Conclusion and Next Steps

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/s2-82-what-is-a-podcast-content-strategist-and-why-does-your-podcast-need-one

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

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💸 Affiliate links:

Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace

Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E

Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf

Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 

Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace

This podcast uses the following third-party services for analysis:

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Earlier this year, you dreamed big and had ambitious goals. Perhaps you had a vision board filled with KPIs and aspirations, like becoming a go-to expert online, landing opportunities for your business and podcast, interviewing industry leaders, or making strides towards your lifelong goal of leaving a legacy. But where do you really stand now?

While these dreams sometimes feel overwhelming, I genuinely believe every business owner and leader has the capacity to reach these goals, regardless of their audience size. This belief forms the core of today's podcast episode, where I delve into practical steps to achieve your dreams, even with a limited audience online.

Chapters:

• 00:00 Changing Things Up
• 01:50 Taking Action and Overcoming Fears
• 03:45 Honoring Your Future Self
• 05:49 Mindset and Achieving Goals
• 08:57 Understanding Strengths and Weaknesses
• 11:27 Becoming Visible and Proactive
• 13:39 Showcasing Your Expertise
• 14:08 Sharing Client Success Stories
• 14:49 Emphasizing Values in Content
• 15:53 Simplifying Content Creation
• 16:58 Leveraging Peer Content
• 18:35 Becoming a Thought Leader by Association
• 19:20 Building Relationships for Opportunities
• 20:52 Encouraging Proactive Leadership
• 21:43 Taking Courageous Action
• 23:22 Invitation to Collaborate
• 23:37 Final Thoughts and Next Steps

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources and show notes, please visit:

https://thepodcastspace.com/podcast/s2-81-the-roadmap-to-becoming-the-go-to-leader-without-a-big-following-and-honor-your-future-self

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Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf

Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 

Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace

This podcast uses the following third-party services for analysis:

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In 2024, podcasts have emerged as a potent tool for elevating personal and brand authority. Yet, amidst their growing popularity, many brands and agencies grapple with the challenge of tracking their return on investment. According to the State of Podcast Agencies 2024 report, the biggest hurdle, cited by 33% of respondents, is measurable ROI. If your business is also navigating this conundrum, this article will guide you on how to effectively measure and maximize your podcast's impact.

Chapters:

• 00:00 Introduction to Podcasting Power
• 00:26 The Importance of Tracking ROI in Podcasting
• 01:08 Key Metrics for Podcast Success
• 01:46 Understanding Your Podcast Dashboard
• 03:15 Evaluating Overall Trends in Podcast Growth
• 05:43 Analyzing Episode Consumption
• 08:47 Identifying Top Traffic Channels
• 14:07 Conclusion and Call to Action
• 14:37 Outro and Final Thoughts

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/s2-80-stop-chasing-downloads-focus-on-these-3-metrics-instead

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

💸 Affiliate links:

Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace

Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E

Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf

Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 

Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace

This podcast uses the following third-party services for analysis:

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Do you think your podcast would pass the vibe check? And by vibe check, I don't just mean looking cool. I'm talking about whether your ideal listener, seeking new shows without any personal recommendation influencing their decision, will click on your show. Will they play episodes? Will it be a show they become obsessed with?

This is the episode, or should I say, the blog post for you if you’re interested in incorporating more passive marketing strategies alongside your active marketing strategies to grow your show.

Passive Marketing Success: Optimizing Your Podcast Using Your Profile Perception is Everything

You’ve heard the saying, "Don't judge a book by its cover." But the reality is, we do. As a business owner, your podcast plays a huge role in how people perceive your brand. Often, when people launch their podcast, they overlook the perception a new listener has when they see their branding for the first time. Oftentimes, we are used to people coming to us because someone else recommended our work.

Yet, there is real untapped potential for SEO and appearing in search results. Thus, I want to focus on the elements that most people perceive, not just the vibe. So, if you are a business owner, think about how you present yourself to your community. How does your brand look and feel?

A big element we sometimes forget is how people perceive our brand in a quick, snap judgment. The five elements in your profile can be detrimental or beneficial to your brand when done right. Let’s explore these elements: the title, cover art, description of the show, episode titles, and episode description.

Chapters:

• 00:00 Intro: Passing the Vibe Check
• 00:21 Understanding Passive Marketing Strategies
• 00:44 Brand Perception and Podcasting
• 01:59 Five Key Elements to Optimize Your Podcast
• 03:46 Crafting Effective Podcast Titles
• 06:38 The Importance of Cover Art
• 09:29 Optimizing Episode Titles and Descriptions
• 13:29 Enhancing Audio Quality for Engagement
• 16:33 Conclusion: Continuous Improvement in Podcasting

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/s2-79-passing-the-vibe-check-passively-marketing-your-podcast-through-platforms

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

💸 Affiliate links:

Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace

Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E

Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf

Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 

Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp