By The Podcast Space, Ana Xavier
5
1414 ratings
The podcast currently has 87 episodes available.
As a business owner, you're familiar with measuring key metrics: leads, website traffic, profits, and losses. But when it comes to your podcast, how often should you track its progress? In this episode, I will delve into how frequently you should measure your podcast's success and what specific metrics you should be monitoring to ensure you're not wasting time or missing crucial opportunities.
Why Should Business OwnersTrack Podcast Metrics?Your podcast is a pivotal part of your business’s digital footprint. Despite the numerous moving pieces in running a business, it's essential not to neglect your podcast's growth. For those wondering about the optimal frequency for tracking, you're not alone. Many podcast hosts grapple with measuring audience engagement, subscriber growth, and episode consumption.
Download numbers aren't the only metric worth checking.
In fact, many business owners fail to capitalize on a simple yet effective metric: asking your listeners how they heard about you.
Including your podcast in forms or dropdown menus on your website can provide invaluable insight into how your audience finds and interacts with your content, and stop the guessing game about which channels are converting the best!
Chapters:Let's work together to grow your podcast. Book your discovery call:
https://bit.ly/PPodParty
For the full list of links, resources and show notes, please visit:
https://www.thepodcastspace.com/podcast/
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Have you ever found yourself scouring the internet, questioning why your podcast isn’t growing, why you're not booking those dream guests, or why your listeners aren’t converting into devoted customers?
It’s likely rooted in a content strategy that’s a little too safe. Sure, frameworks and best practices are important, but they aren’t the end-all. Sometimes, it’s necessary to dive into problems to effectively solve them—and that’s the essence of this episode’s topic.
Let's work together to grow your podcast. Book your discovery call:
https://bit.ly/PPodParty
Chapters:Another pitfall is inviting the same circle of guests repeatedly. While familiarity breeds comfort, it can also lead to a “clubby” atmosphere that may alienate listeners. Instead, seek out new voices that bring fresh perspectives, even if stepping out of your comfort zone feels daunting. An exception, of course, is recurring guests who consistently provide value and deliver fresh insights to your audience.
Resources mentioned in this episode:For the full list of links, resources and show notes, please visit:
https://www.thepodcastspace.com/podcast/the-real-reason-your-podcast-isnt-attracting-dream-guests-or-clients
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Have you ever thought, "That strategy is great, but it's not going to help me grow MY show"? You're not alone. Many podcasters believe their show is too unique for standard growth strategies to work. But I promise you're not as alone in this as you might think.
As a Podcast Marketing Expert, I've helped more than a hundred podcasters worldwide grow their shows, become more visible, achieve business goals, and even land their first sponsorships. It all boils down to the right mindset. Let’s dive into how we can help your unique show grow and overcome some common mental hurdles.
Chapters:https://www.thepodcastspace.com/podcast/s2-84-the-truth-about-your-unique-podcast-and-traditonal-growth-strategies
Let's work together to grow your podcast. Book your discovery call:
https://bit.ly/PPodParty
Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c
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Can podcasts really improve the quality of your network? If so, how do you achieve that? We've all heard the saying that your net worth is your network. For those seeking to enhance the quality of their network—whether it's to increase influence by association or connect with truly influential individuals—it's essential to consider what "influential" actually means.
How do you measure the quality of those connections, and determine if having a podcast is worthwhile? Let's dive into this week's insights on leveraging podcasts to grow your network.
Want to be an influential podcaster? Start with high quality contentThe quality of your online content, whether it’s your podcast, social media, or newsletters, directly impacts your network's growth. Simply launching an interview show and speaking with a broad range of guests often isn't enough if your guest list and content aren't selective. To truly push the quality of your network forward, the people you invite to your show and the conversations you have must add value.
Chapters:Let's work together to grow your podcast. Book your discovery call:
https://bit.ly/PPodParty
For the full list of links, resources and show notes, please visit:
https://www.thepodcastspace.com/podcast/S2-83-How-to-Leverage-and-Measure-Podcasts-Influence-on-Your-Network
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As the host of The Podcast Space, I've seen firsthand what makes podcasts soar to success.
It's not just about consistently releasing content or maintaining high quality—it's about having a (bold) vision, pushing the envelope, and ensuring you're not navigating this journey alone. That's where a podcast content strategist comes into play.
What is a Podcast Content Strategist?A common misconception is that podcast strategists are interchangeable with podcast producers or editors. However, these roles are distinct. While an editor hones in on the technical aspects and aesthetics of audio and written content, a strategist takes a comprehensive, data-driven approach to ensuring the content aligns with your brand, audience, goals, and market trends.
Understanding Your Demographics: The Key to Podcast SuccessA podcast strategist delves deep into the analytics of your podcast, examining your data, demographics, and audience behavior. Whether you're launching a new podcast or hoping to reinvigorate an existing one, understanding your audience through analytics is essential, guiding decisions on content format, length, and themes.
Chapters:Let's work together to grow your podcast. Book your discovery call:
https://bit.ly/PPodParty
For the full list of links, resources and show notes, please visit:
https://www.thepodcastspace.com/podcast/s2-82-what-is-a-podcast-content-strategist-and-why-does-your-podcast-need-one
Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c
Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e
💸 Affiliate links:
Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace
Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E
Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf
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Earlier this year, you dreamed big and had ambitious goals. Perhaps you had a vision board filled with KPIs and aspirations, like becoming a go-to expert online, landing opportunities for your business and podcast, interviewing industry leaders, or making strides towards your lifelong goal of leaving a legacy. But where do you really stand now?
While these dreams sometimes feel overwhelming, I genuinely believe every business owner and leader has the capacity to reach these goals, regardless of their audience size. This belief forms the core of today's podcast episode, where I delve into practical steps to achieve your dreams, even with a limited audience online.
Chapters:Let's work together to grow your podcast. Book your discovery call:
https://bit.ly/PPodParty
For the full list of links, resources and show notes, please visit:
https://thepodcastspace.com/podcast/s2-81-the-roadmap-to-becoming-the-go-to-leader-without-a-big-following-and-honor-your-future-self
Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c
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Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace
Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E
Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf
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In 2024, podcasts have emerged as a potent tool for elevating personal and brand authority. Yet, amidst their growing popularity, many brands and agencies grapple with the challenge of tracking their return on investment. According to the State of Podcast Agencies 2024 report, the biggest hurdle, cited by 33% of respondents, is measurable ROI. If your business is also navigating this conundrum, this article will guide you on how to effectively measure and maximize your podcast's impact.
Chapters:Let's work together to grow your podcast. Book your discovery call:
https://bit.ly/PPodParty
For the full list of links, resources and show notes, please visit:
https://www.thepodcastspace.com/podcast/s2-80-stop-chasing-downloads-focus-on-these-3-metrics-instead
Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c
Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e
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Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace
Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E
Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf
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Do you think your podcast would pass the vibe check? And by vibe check, I don't just mean looking cool. I'm talking about whether your ideal listener, seeking new shows without any personal recommendation influencing their decision, will click on your show. Will they play episodes? Will it be a show they become obsessed with?
This is the episode, or should I say, the blog post for you if you’re interested in incorporating more passive marketing strategies alongside your active marketing strategies to grow your show.
Passive Marketing Success: Optimizing Your Podcast Using Your Profile Perception is EverythingYou’ve heard the saying, "Don't judge a book by its cover." But the reality is, we do. As a business owner, your podcast plays a huge role in how people perceive your brand. Often, when people launch their podcast, they overlook the perception a new listener has when they see their branding for the first time. Oftentimes, we are used to people coming to us because someone else recommended our work.
Yet, there is real untapped potential for SEO and appearing in search results. Thus, I want to focus on the elements that most people perceive, not just the vibe. So, if you are a business owner, think about how you present yourself to your community. How does your brand look and feel?
A big element we sometimes forget is how people perceive our brand in a quick, snap judgment. The five elements in your profile can be detrimental or beneficial to your brand when done right. Let’s explore these elements: the title, cover art, description of the show, episode titles, and episode description.
Chapters:Let's work together to grow your podcast. Book your discovery call:
https://bit.ly/PPodParty
For the full list of links, resources and show notes, please visit:
https://www.thepodcastspace.com/podcast/s2-79-passing-the-vibe-check-passively-marketing-your-podcast-through-platforms
Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c
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Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace
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Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf
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I often get asked, "What would happen if I didn't promote my podcast at all?" In this episode, I'll share what I found when I tested this out on my podcast between Seasons 1 and 2 of the show.
I'll discuss the impact on my downloads, traffic, retention, brand, and social media.
I wanted to create a season preview about what the new season will bring while telling you what happens if you neglect podcast promotion. By doing so, I also hope to help you avoid seeing zero downloads on that dashboard—a traumatic scenario for any podcaster. I understand the effort put into creating a show, only to have no listeners can be disheartening. So, let's dive into this topic and discuss a few big changes happening behind the scenes.
The Consequences of Not Promoting Your PodcastWhat happens if you decide not to promote your podcast at all? I did a little experiment—I did mention the podcast once in a newsletter—but for almost three months, I didn't promote it on social media or through my newsletter, except for that one time. So, what happened?
I looked at the data right before recording this episode and here's what I found:
Now, let's discuss some exciting news I previously shared on Instagram.
Initially, I planned for about 20 episodes of solos and interviews, but I've decided against it. I'm moving from Dallas, Texas to Bentonville, Arkansas due to my husband's job! To ensure consistency, I've pre-recorded all content in my office. This means a consistent look and sound for the show - something extremely important if you’re trying to create a professional image of your show.
The Three M's: Marketing, Metrics, and MindsetThe theme for this season is very strategic: Marketing, Metrics, and Mindset. These elements are crucial and interrelated. During my coaching and consulting sessions, I often see clients benefitting from adjustments in these areas. Here’s a peek into the topics we’ll cover:
This season will feature ten episodes. I invite you to sign up for The Podcast Space newsletter to receive these episodes directly in your inbox through our RSS automation.
Resources mentioned in this episode:Let's work together to grow your podcast. Book your discovery call:
https://bit.ly/PPodParty
For the full list of links, resources and show notes, please visit:
Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c
Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e
💸 Affiliate links:
Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace
Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace
Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E
Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf
Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10
Can podcast seasons boost your business?
Or do you start from scratch every time a new season releases?
Or maybe you're wondering if podcast seasons must be incredibly well-produced and costly, and if it would be better to stick to episodic, less structured content.
Well, in this episode, I’m breaking down the pros and cons of choosing podcast seasons over episodic formats. And why, as we hit episode 77 of The Podcast Space, I am transitioning from an episodic podcast to seasons.
Chapters:
Let's work together to grow your podcast. Book your discovery call:
https://bit.ly/PPodParty
For the full list of links, resources and show notes, please visit:
https://thepodcastspace.com/podcast/77-10-pros-and-cons-of-podcast-seasons-for-business-owners-plus-why-im-pivoting-my-own-podcast
Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc
Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c
Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e
💸 Affiliate links:
Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace
Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E
Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf
Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10
The podcast currently has 87 episodes available.