Have you ever felt like your podcast is a hidden treasure just waiting to be discovered? You're not alone. Many podcasters are sitting on a goldmine of content, unaware of how to leverage it for greater visibility and growth. In my recent conversation with Aime Cox, founder of Studio Cotton, we delved into the nitty-gritty of maximizing podcast exposure through effective website strategies, and the insights were too valuable not to share.

Chapters:

• 00:00 Introduction and Common Podcasting Questions
• 01:14 SEO and Content Strategies for Podcasters
• 03:29 Website Strategies for Podcasters
• 07:36 Optimizing Episode Pages for SEO
• 13:08 Leveraging Backlinks and Internal Links
• 16:40 Monetizing and Promoting Your Podcast
• 21:10 SEO Maintenance and Optimization Tips
• 24:50 Boosting Local SEO for Your Podcast
• 25:08 Maximizing Sponsor Visibility
• 25:34 Creating Helpful Links and Pitching Guidelines
• 26:51 Importance of Sponsorship Packages and Media Kits
• 28:41 Debating Podcast Landing Pages vs. Hosting Platforms
• 31:10 SEO Benefits of Podcast Content
• 32:59 Using Transcripts and Show Notes for SEO
• 34:38 Recommended Tools for Podcasters
• 37:08 Investing in a Professional Podcast Website
• 38:36 Using 'We' vs. 'I' in Your Brand
• 49:00 Conclusion and Final Thoughts

Why Your Podcast Needs Its Own Space

One of the first things Aime emphasized was the importance of having a dedicated space for your podcast. Too often, podcasters lump their shows onto a business website without realizing that a podcast requires a unique strategy. A podcast website should be its own brand, focused on driving engagement and subscribership without compromising the business goals of your website.

The best time to consider separating your podcast into its own domain is when you're ready to grow it into an independent entity. This shift allows you to create focused content that attracts specific audiences and, in turn, delivers more meaningful leads to your associated business.

Resources mentioned in this episode:

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