Have you ever felt like your podcast is a hidden treasure just waiting to be discovered? You're not alone. Many podcasters are sitting on a goldmine of content, unaware of how to leverage it for greater visibility and growth. In my recent conversation with Aime Cox, founder of Studio Cotton, we delved into the nitty-gritty of maximizing podcast exposure through effective website strategies, and the insights were too valuable not to share.

Chapters:

• 00:00 Introduction and Common Podcasting Questions
• 01:14 SEO and Content Strategies for Podcasters
• 03:29 Website Strategies for Podcasters
• 07:36 Optimizing Episode Pages for SEO
• 13:08 Leveraging Backlinks and Internal Links
• 16:40 Monetizing and Promoting Your Podcast
• 21:10 SEO Maintenance and Optimization Tips
• 24:50 Boosting Local SEO for Your Podcast
• 25:08 Maximizing Sponsor Visibility
• 25:34 Creating Helpful Links and Pitching Guidelines
• 26:51 Importance of Sponsorship Packages and Media Kits
• 28:41 Debating Podcast Landing Pages vs. Hosting Platforms
• 31:10 SEO Benefits of Podcast Content
• 32:59 Using Transcripts and Show Notes for SEO
• 34:38 Recommended Tools for Podcasters
• 37:08 Investing in a Professional Podcast Website
• 38:36 Using 'We' vs. 'I' in Your Brand
• 49:00 Conclusion and Final Thoughts

Why Your Podcast Needs Its Own Space

One of the first things Aime emphasized was the importance of having a dedicated space for your podcast. Too often, podcasters lump their shows onto a business website without realizing that a podcast requires a unique strategy. A podcast website should be its own brand, focused on driving engagement and subscribership without compromising the business goals of your website.

The best time to consider separating your podcast into its own domain is when you're ready to grow it into an independent entity. This shift allows you to create focused content that attracts specific audiences and, in turn, delivers more meaningful leads to your associated business.

Resources mentioned in this episode:

👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/s3-95-full-website-or-single-podcast-page-a-strategic-guide-for-podcasters-with-aime-cox

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

💸 Affiliate links:

Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace

Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E

Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf

Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 

Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace

Mentioned in this episode:

Podcast Power Hour

👩‍💻 Book your Podcast Power Hour: www.thepodcastspace.com/powerhour

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp