How do you promote your podcast in between seasons? For many podcasters, that question can feel overwhelming — so they end up doing nothing. But going dark between seasons doesn’t mean your show has to lose momentum. In fact, it's a missed opportunity if you're not keeping your audience engaged and attracting new listeners during the downtime.

In this episode, I’ll walk you through specific strategies to market your podcast even when you're not actively releasing new content. We'll cover social media, email newsletters, and less-talked-about tactics that balance high and low effort, so you can stay visible without burning out.

Before promoting in between seasons, ask yourself ‘why’

Let’s start with the “why.” Promoting your podcast between seasons is key if you want to maintain listener engagement, attract new audiences, and keep your show top of mind. People forget content fast, and even your best episodes get buried in the feed. Resurfacing those episodes gives them new life — especially for new followers who haven’t heard them yet.

One misconception I hear often is, “If I stop publishing, I’ll lose my audience forever.” That’s partly true — people fill their routines with other content, and if you’re absent, they’ll move on. But here’s the fix: give them a place to stay connected. Use your email list or social media to let them know when you’ll be back.

Communicate. Create reminders. Set expectations.

Chapters:

• 00:00:00 – Why your show still needs visibility even when you're not publishing new episodes
• 00:01:30 – How audience habits and memory impact re-engagement — and why reminders matter
• 00:02:30 – Before you market: define whether you're building visibility, growing your email list, or prepping for a launch
• 00:03:30 – What really happens when you stop publishing — and how to avoid losing your audience
• 00:05:00 – How to repurpose past episodes with new context, visuals, and formats
• 00:07:00 –Forgot to mention something in an episode? Here's how to update and reshare it effectively
• 00:08:00 – Engaging your audience with live Q&As, former guests, and timely follow-ups
• 00:09:00 – Themed email sequences, updated visuals, and related episode links to keep listeners coming back
• 00:10:30 – Why your website and YouTube presence matter — and how they help grow your audience off social media
• 00:12:30 – Newsletter swaps, RSS digests, and why repurposing content is better than starting from scratch

Resources mentioned in this episode:

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https://www.thepodcastspace.com/podcast/s3-104-ways-to-promote-your-podcast-in-between-seasons-plus-grow-listener-engagement-and-downloads

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