What happens when the podcast you’ve worked so hard to build isn’t holding people’s attention? After her “perfect” launch — charting, downloads, glowing feedback — Dr. Annie Campanile quickly realized her show wasn’t nearly as shareable as she thought. So she made one gutsy change in her positioning, and nearly doubled her downloads in just 7 days.

In this episode, you’ll hear how Annie uncovered the disconnect that made her podcast hard to recommend, and why ignoring it could leave your show stuck under 200 downloads forever. 

Ready to see how the words you choose can either cost you listeners or keep them coming back? Hit play and let’s dive in.

0:42 – Why a Perfect Launch Doesn’t Guarantee Growth

2:10 – The Early Warning Signs Your Podcast Isn’t Shareable

5:08 – How to Know When It’s Time to Rebrand

7:45 – The Positioning Shift That Can Double Your Downloads in a Week

14:12 – How to Trust Your Gut and Evolve Your Show Without Starting Over

 Episode Links:

• Meet Dr. Annie: AnnieCampanile.com | LinkedIn
• Listen to Dr. Annie’s Podcast | Drama Free Teams

 Other Episodes You’ll Love:

• Can’t Break 100 Downloads? Let’s Fix That
• How to Choose a Bingeworthy Name for Your Podcast

 
→ This episode was recorded on the Deity VO-7U

Support the show

Liked this episode? Share it with a fellow podcaster!

Love this show? Say thanks by leaving a positive review.

Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.

Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year

Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ


©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

What if the real driver of podcast growth isn’t how consistent you are or how well you market your show? There are 5 invisible mechanics every top podcast has in common, and the degree to which your show grows depends on how well these mechanics are working under the hood.

Alex Sanfilippo, the founder of PodMatch, has spent years studying what today's top podcasters do differently, and he's joining us back to break down the five non-negotiable mechanics that separate top shows from the rest, and how you can adopt them to support the podcast growth you want. So if you’re ready to find out whether your podcast has the mechanics it needs to grow (and what to fix if it doesn't), hit play and let's dive in.

1:52 – The Hidden Flaw That Keeps Most Podcasts From Growing

6:40 – How Top Hosts Protect Energy to Publish Consistently

13:18 – The Positioning Shift That Turns Casual Listeners Into Lifelong Fans

19:45 – The Growth Discipline Top Podcasters Never Compromise On

25:12 – The Podcast Workflow Fix That Opens Space for Creativity 

 Episode Links: 

• Meet Alex: PodMatch.com | LinkedIn
• Listen to Alex’s Podcast: Podcasting Made Simple
• Looking for better podcast guests (or to be a podcast guest)? Sign Up at PodMatch.com

 Other Episodes You’ll Love:

• The One Content Shift That Can Double Your Downloads

 
 → This episode was recorded on the Deity VO-7U

Support the show

Liked this episode? Share it with a fellow podcaster!

Love this show? Say thanks by leaving a positive review.

Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.

Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year

Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ


©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

If your podcast isn’t growing, it might be tempting to blame your marketing. But before you spend more time or money there, it’s time to take a hard look at your content. Because no marketing plan in the world can fix a show people don’t want to binge. 

Alex Sanfilippo, founder of PodMatch, is here to show you how to change that. From making your content “infotainment,” to drafting narratives that hold attention, to structuring interviews that don’t wander all over the place, Alex has the tools to build a podcast people love—and he’s handing them to you. So if you’re ready to build the kind of show that attracts the right listeners on repeat, turns you into the go-to voice in your space, and makes your podcast marketing finally work the way it should, hit play and let’s dive in.

0:48 — Why Great Podcast Marketing Still Can’t Fix Boring Content

4:12 – How To Turn Information Into Infotainment That Keeps People Listening

7:58 – The Easiest Ways To Find Out What Your Listeners Actually Want

12:10 – The Narrative Trick That Makes Any Episode Bingeable

16:35 – How to Lead Guest Interviews That Keep Listeners Hooked

 Episode Links: 

• Meet Alex Sanfilippo: PodMatch.com | LinkedIn
• Listen to Alex’s Podcast: Podcasting Made Simple
• Looking for better podcast guests (or to be a podcast guest)? Sign Up at PodMatch.com

 Other Episodes You’ll Love:

• 5 Habits That Separate Top-Rated Podcasters From the Rest

 
 → This episode was recorded on the Deity VO-7U

Support the show

Liked this episode? Share it with a fellow podcaster!

Love this show? Say thanks by leaving a positive review.

Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.

Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year

Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ


©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Most podcasters have no idea if their podcast SEO is working. You don’t want to spend hours optimizing your show only to stay invisible in search. The good news? Podcast SEO gives you both the thrill of quick wins and the payoff of long-term podcast growth when you know how to track it.

In this episode, we're breaking down exactly how to tell if your podcast SEO is paying off, the three metrics you need to track, and the tools that make it dead simple so you can know without a doubt that your show is showing up in search, getting clicked, and converting new listeners. 

Ready to claim your place at the top of Apple and Spotify search with proof your SEO is paying off? Hit play and let’s dive in.

0:47 – Why Most Podcasters Waste Time on SEO That Doesn’t Work
 6:22 – The Tools Serious Podcasters Use to Track Their SEO
 9:18 – The Three Metrics That Tell You If SEO Is Paying Off
 12:27 – The Growth Signal That Shows Your SEO Is Paying Off
 15:17– The Simple Tracking Habit That Keeps You Visible in Search

 Episode Links:

• Podcast SEO Mastery Course 
• Done-for-You Podcast SEO 
• DIY with Ausha

 Other Episodes You’ll Love:

• 5 Best Podcast SEO Practices to Rank at the Top of Apple and Spotify Search
• 41% Podcast Growth in 30 Days With Podcast SEO. Here’s How. 
• Why Podcast SEO Makes It Easier Than Ever for Niche Shows to Get Discovered

 
 → This episode was recorded on the Deity VO-7U

Support the show

Liked this episode? Share it with a fellow podcaster!

Love this show? Say thanks by leaving a positive review.

Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.

Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year

Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ


©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

One in two podcast listeners discover new shows through search inside Apple and Spotify… which means, if your show isn’t showing up in search, you’re handing half your audience to someone else.

In this episode, we’re fixing that. I’m back in the studio with Irene Picco from Ausha to share the 5 best Podcast SEO practices that get your show ranking where listeners are already looking for content like yours, so every episode becomes a shortcut that helps your ideal listeners find you faster. 

So if you want your show to be the one listeners see first when they’re searching for what you teach, hit play and let’s dive in.

0:54 – The Real Reason Half of Your Potential Audience Can’t Find You

 7:41 – How to Spot the Best Keywords to Get Found by the Right Audience

14:08 – Broad Keywords vs. Niche Keywords (and Why You Need Both) 

21:34 – Where to Put Podcast SEO Keywords for Maximum Ranking Power

28:50 – How to Stay in the Top 5 in Apple & Spotify Search Once You Get There

 Episode Links:

• Podcast SEO Mastery Course 
• Done-for-You Podcast SEO 
• DIY with Ausha

 Other Episodes You’ll Love:

• 3 Signs Your Podcast SEO Is Paying Off
• 41% Podcast Growth in 30 Days With Podcast SEO. Here’s How. 
• Why Podcast SEO Makes It Easier Than Ever for Niche Shows to Get Discovered

 
 → This episode was recorded on the Deity VO-7U

Support the show

Liked this episode? Share it with a fellow podcaster!

Love this show? Say thanks by leaving a positive review.

Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.

Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year

Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ


©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

41% more downloads in just 30 days. No podcast ads. No podcast guesting sprint. Just Podcast SEO done right.

In this episode, I’m joined by Irene Picco from Ausha, widely recognized as the global leader in tracking podcast SEO performance. Irene and I first unpacked this data live from stage at Podcast Movement, and now we’re giving you the inside look at the Podcast SEO experiment that helped this show climb 99+ search positions, rank top 5 for 10+ keywords, and grow 155.3% in just five months.

So if you're ready to see the kind of growth Podcast SEO can unlock for your show right now (and finally get discovered while others stay invisible), hit play and let’s dive in.

0:54 – What Makes Podcast SEO Different From Every Other Podcast Growth Strategy

2:31 – Why 1 in 2 Listeners Rely on Search to Find New Podcasts

5:15 – How One Show Climbed 99+ Positions With No Ads or Podcast Guesting

9:42 – The Visibility Advantage Niche Podcasters Have Right Now in Podcast Search

14:08 – Why Early Adopters of Podcast SEO Have a Competitive Edge

 Episode Links:

• Podcast SEO Mastery Course 
• Done-for-You Podcast SEO 
• DIY with Ausha

 Other Episodes You’ll Love:

• 3 Signs Your Podcast SEO Is Paying Off
• 5 Best Podcast SEO Practices to Rank at the Top of Apple and Spotify Search
• Why Podcast SEO Makes It Easier Than Ever for Niche Shows to Get Discovered

 
 → This episode was recorded on the Deity VO-7U

Support the show

Liked this episode? Share it with a fellow podcaster!

Love this show? Say thanks by leaving a positive review.

Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.

Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year

Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ


©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

“Just stay consistent and make great content” is the podcast industry’s favorite advice, and it’s exactly why most shows never grow. It doesn’t matter how good your content is if no one can find it. And if your podcast isn’t showing up in search, you’re missing out on 54% of the listeners who are finding new shows that way every single day.

In this episode, I’ll show you how Podcast SEO makes it easier than ever for niche shows to get discovered, why it’s the only podcast growth strategy that compounds with every episode you publish, and how to get your show into the top five search results on Apple and Spotify without creating extra content, guesting nonstop, or wasting thousands on ads. 

So if you’re tired of publishing episodes no one new ever hears, don’t want smaller, inactive shows outranking you for the exact keywords your ideal listeners are searching, and you’re ready for a steady stream of new listeners who binge, trust, and buy, hit play and let’s dive in.

0:54 – Why Content Alone Can’t Grow a Podcast
 2:48 – Why Search is a Shortcut to New Listeners
 5:36 – How Niche Shows Can Win With Specific Keywords
 12:11 – The Podcaster Who Hit Top Search in One Week
 15:45 – Why Early Adopters of Podcast SEO Have an Unbeatable Advantage

 Episode Links:

• Podcast SEO Mastery Course
• Done-for-You Podcast SEO
• DIY with Ausha

 Other Episodes You’ll Love:

• 3 Signs Your Podcast SEO Is Paying Off
• 41% Podcast Growth in 30 Days (Here’s How)
• 5 Best Podcast SEO Practices to Rank at the Top of Apple and Spotify Search

 
 → This episode was recorded on the Deity VO-7U

Support the show

Liked this episode? Share it with a fellow podcaster!

Love this show? Say thanks by leaving a positive review.

Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.

Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year

Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ


©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Taylor Swift’s engagement dominated headlines, but the real story is what it revealed about fan psychology. To outsiders, it might look like an obsession. In reality? This "crazy" fan behavior all boils down to simple human psychology. And it’s the same psychology you can use to get your listeners binging your podcast every week.

In this episode, I'm breaking down five simple but powerful shifts that will help you turn casual listeners into die-hard fans of your show. Plus, I’ll share easy ways to connect with your listeners both on and off the mic so they see you as more than a host, but a trusted friend whose advice they follow with their wallet.

Ready to create fans who treat your show the way Swifties treat Taylor? Hit play and let's dive in.

3:12 – Why Some Podcasts Feel Addictive (and Others Are Forgettable)

6:46 – 3 Ways Consistency Creates Fan Attachment (Like Swifties Waiting for Tickets)

12:38 – The Fastest Way to Turn a Stranger Into a Loyal Fan of Your Show

17:30 – How to Use Easter Eggs and Callbacks to Reward Listener Loyalty

23:15 – What Actually Gets Listeners to Trust You

 Other Episodes You’ll Love:

• Taylor Swift’s Engagement Just Handed Us The Biggest Podcast Marketing Lesson Yet
• Why Your Social Posts Aren’t Driving Podcast Growth

 
 → This episode was recorded on the Deity VO-7U

Support the show

Liked this episode? Share it with a fellow podcaster!

Love this show? Say thanks by leaving a positive review.

Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.

Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year

Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ


©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Taylor Swift’s engagement isn’t just celebrity gossip, it’s the biggest podcast marketing lesson of the year.

Swifties aren’t only streaming her music, they're buying the exact Ralph Lauren dress she wore in her engagement photos and crashing ticket servers because they feel like they know her (even though in reality, they don’t).. That’s not hype, it’s human psychology. And nowhere do you have a bigger opportunity to tap into that exact same psychology than as a podcast host.

It doesn’t matter if you’re a Swiftie or not: if you want to learn how to apply listener psychology to turn casual listeners into raving fans who binge your show and buy from you, hit play and let’s dive in.

1:23 – Why Loyalty, Not Reach, Is the Real Driver of Podcast Growth

4:36 – What Swifties Teach Us About Building Fierce Podcast Fans

8:44 – The Line Between Manipulation and Genuine Connection

10:49 – How Parasocial Relationships Make Your Podcast Binge-Worthy

13:42 – Why 1,000 True Fans Will Grow Your Show Faster Than 1M Casual Listeners

 Other Episodes You’ll Love:

• 5 Ways to Create Swiftie-Level Loyalty That Drives Podcast Growth

 
 → This episode was recorded on the Deity VO-7U

Support the show

Liked this episode? Share it with a fellow podcaster!

Love this show? Say thanks by leaving a positive review.

Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.

Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year

Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ


©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

You’ve niched down (at least, you think you have). You’ve defined your ideal listener, picked a category, maybe even reworked your show description and cover art (twice). But deep down, you’re wondering… have I niched down too far? Or not far enough?

In this Fix My Pod session, I help Anthony uncover the subtle red flags that were keeping listeners from hitting play on his content, and show you how to spot (and fix) the same signs in your own podcast so it’s impossible for your dream listeners to scroll past.

So if you’ve ever wondered whether your podcast is “specific enough” to stand out (and secretly worried that it’s not), hit play and let’s dive in.

0:43 – 3 Telltale Signs Your Audience Is Too Broad to Grow

2:51 – The #1 Reason Listeners Don’t Think Your Show Is for Them

6:17 – The Secret to Making Your Show Feel Like It’s Made for Your Dream Listeners

11:02 – How to Nail Your Niche WITHOUT Limiting Your Reach (or Boxing Yourself In)

16:48 – How to Make Your Podcast Impossible to Scroll Past

 Other Episodes You’ll Love:

• Why Your Podcast Isn’t Getting Found (and How to Fix It)
• The Dark Side of Video Podcasting (And Why Many Podcasters Regret It)

 
 → This episode was recorded on the Deity VO-7U

Support the show

Liked this episode? Share it with a fellow podcaster!

Love this show? Say thanks by leaving a positive review.

Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.

Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year

Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ


©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.