The Podcast Space

Have you ever wondered what it really takes to reach 100 podcast episodes—and still have your voice, your energy, and your business intact? Not the polished, guru version… but the real, behind-the-scenes truth?

In this special live Q&A episode, I’m sharing the honest journey of hitting 100 episodes—what marketing strategies worked, what flopped, and how podcasting has changed the way I show up, lead, and grow my business. If you’ve ever asked, “Is this even working?” or felt the weight of burnout and self-doubt, this conversation is for you.

• 00:00 – Kicking Off 100 Live: Why This Milestone Matters
• 03:20 – Scrapped Episodes & When to Start Over
• 06:40 – The One Shift That Changed Everything
• 11:15 – Out of Ideas? Try This First
• 13:30 – Burnout & Imposter Syndrome: The Overlap You’re Ignoring
• 18:00 – The Joy Factor: Why Podcasting Stopped Being Fun (And What I Changed)
• 22:00 – My Most Unexpected Win from Podcasting
• 25:45 – Growing Your Audience Without Chasing Vanity Metrics
• 32:00 – If I Had $1,000 to Grow This Podcast, Here’s What I’d Do
• 36:45 – Final Reflections & Ideas to Celebrate Your Own Milestones

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/s3-100-100-episodes-later-growth-strategies-that-worked-or-failed-live-qa-impact-on-business-visibility

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Every podcaster dreams of saying those magic words: “This show is brought to you by…” But for many creators, sponsorships feel like a far-off goal - something reserved for those with big audiences, fancy video setups, or industry connections.

And the result?

Talented hosts with powerful content hesitate to pitch themselves, assuming they’re not “ready” yet.

In this episode, I sat down with Justin Moore, sponsorship coach, creator, educator, and author of Sponsor Magnet. Justin has helped creators - from niche YouTubers to newsletter writers - land over a million dollars in sponsorship deals. And he’s here to share a perspective that might completely change how you think about monetizing your podcast: you don’t need massive numbers to make sponsorships happen.

You just need the right mindset, the right strategy, and a more creative approach to what you’re offering.

Chapters:

• 00:00 – Intro: Why Most Podcasters Feel Sponsorships Are Out of Reach
• 01:45 – You Don't Need Big Numbers to Get Sponsorships (Here's Why)
• 04:30 – The Sponsorship Continuum: How Your Pitch Changes As You Grow
• 07:15 – Niche Shows Win: How Small Audiences Can Land Big Deals
• 10:10 – How to Pitch Brands Using the R.O.P.E. Method
• 13:40 – Behind the Scenes of Brand Budgets and Sponsorship Timelines
• 17:20 – Thinking Beyond Mid-Roll Ads: Creative Ways to Monetize Your Show
• 21:30 – Why Video Podcasts Are Essential for Growth and Sponsorships in 2025
• 25:10 – Understanding Brand Goals: Awareness, Repurposing, and Conversions
• 28:45 – Follow-Up Strategies That Actually Get Brands to Say Yes
• 36:10 – How to Expand Your Sponsorship Packages Beyond Just Podcasts
• 39:20 – Building a Multi-Platform Presence to Serve Sponsors (and Your Audience)
• 42:05 – How to Handle Follow-Ups Without Feeling Pushy or Annoying

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/s3-99-how-to-land-your-first-podcast-sponsorship-even-with-under-1k-downloads-with-justin-moore

Get Justin Moore’s book Sponsor Magnet: https://www.sponsormagnet.com

👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour

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It’s 2025, and women in the U.S. are listening to podcasts at three times the rate they were just a decade ago.

If you’re a podcaster speaking to a female audience—or thinking about starting a show—this is your moment. And in this week’s episode, I brought in YouTube and video podcast strategist Yesenia Bocanegra so that we could discuss Women’s Audio Report: Women & Podcasts, the latest Edison Research & SiriusXM study that highlights female listener behavior.

The study reveals how women in the U.S. are consuming podcasts in 2025, what content they’re looking for, and how we - as podcasters, marketers, and business owners - can show up with more intention, strategy, and impact.

But this isn’t just a data breakdown. It’s a conversation about storytelling, emotional connection, and why podcasting continues to be one of the most intimate and powerful mediums out there. Especially for women.

While video podcasts are gaining traction, audio still leads:

• 52% of women overall consume podcasts
• 45% listen to audio-only shows
• 33% watch video podcasts

The rise of smart TVs as a podcast consumption device is a game changer — especially for creators repurposing content on YouTube.

Chapters:

• 00:00 – Intro: Why Women Are Listening to More Podcasts Than Ever
• 01:50 – Podcasting Is Still Worth It: The 60 Million Listener Opportunity
• 04:35 – Audio vs. Video Podcasting: What the Data Really Says
• 06:30 – Who Is the Female Podcast Listener in 2025?
• 08:20 – The Emotional Why: Inspiration, Escapism, and Life Challenges
• 11:00 – What Genres Are Women Really Listening To?
• 14:05 – Social Media and Discovery: How Women Find New Podcasts Now
• 17:10 – Representation Matters: Why Female Hosts Connect More Deeply
• 21:25 – How Listeners Take Action: From Follows to Subscriptions
• 25:40 – What You Should Do With This Data
• 27:10 – Co-Listening With Kids: Podcasting as a Family Bonding Tool
• 30:20 – Monetization Insights: How Female Listeners Support Creators
• 33:45 – Final Thoughts

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/s3-e98-why-women-are-listening-to-more-podcasts-than-ever-and-what-that-means-for-us-as-hosts

Discount code for the newsletter guide: https://thepodcastspace.kit.com/products/5-quick-effective-newsletter-formats-for?promo=EARLYBIRD

Edison Research Study: https://www.edisonresearch.com/womens-podcast-listenership-triples-in-ten-years/

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Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf

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Ever feel like everyone else is getting podcast opportunities but you? Sponsorships, speaking engagements, media features, awards - you keep seeing other creators win them while you’re stuck wondering, What am I missing?

This episode breaks down the real reasons you might not be landing those dream podcast opportunities—and it has nothing to do with talent. If you want to build a reputation in your niche, get recognized by your peers, or monetize your podcast through visibility, this episode is a must-listen.

🎧 Perfect for:

Podcasters who are ready to grow their platform, attract professional opportunities, and get unstuck from comparison or imposter syndrome.

• 00:00 – Feeling Behind While Others Get Ahead
• 01:45 – Why Mindset Keeps Podcasters Stuck
• 03:20 – How Fear of Rejection Impacts Your Actions
• 04:33 – Reaching Out Strategically (Email + LinkedIn Tips)
• 06:18 – What Consistent Action REALLY Looks Like
• 07:12 – Building Credibility Over Time (Not Overnight)
• 09:00 – How to Stay Generous Without Getting Bitter
• 10:25 – Quick Recap & Next Steps

There’s a common thread among podcasters who land deals, grow visibility, and get big wins: they ask for it. Most awards, sponsorships, and speaking spots are not invitations—they’re self-submitted. Ana shares why waiting for permission is keeping you small, and how your next opportunity might be one pitch away.

👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/s3-97-feeling-stuck-while-others-thrive-heres-how-to-actually-land-podcast-opportunities

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Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf

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When it comes to branding, whether for podcasting, businesses, or as content creators, the goal is to stand out, stop the scroll, and engage audiences worldwide. Recently, I had the pleasure of chatting with Liz Mosley, an Adobe Express Ambassador, design and brand expert for small business owners, about the essentials of impactful branding. In this podcast episode, Liz shared very practical advice on where to start and how to grow your brand effectively, plus how to design swag your podcast fans ACTUALLY want to wear!

• 00:00 Introduction to Branding for Podcasters
• 00:20 Meet Liz Mosley: Design and Brand Expert
• 01:57 Key Considerations for Effective Branding
• 05:14 The Importance of Consistency and Trust
• 07:56 DIY Branding vs. Professional Help
• 13:10 Launching Your Podcast: Practical Tips
• 16:02 Liz Mosley's Podcast Journey
• 20:22 Standing Out with Unique Branding
• 24:23 Poking Fun at Yourself
• 24:50 The Power of Sonic Branding
• 25:43 Elevating Your Podcast with Sound Design
• 26:21 Merchandising for Podcasters
• 27:29 Creative and Practical Merch Ideas
• 29:25 Sustainable and Thoughtful Merch
• 34:51 The Importance of High-Quality Swag

👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/s3-96-from-scroll-stopping-covers-to-cult-status-merch-branding-that-works-with-liz-mosley

Subscribe to Liz Mosley's Podcast: https://buildingyourbrand.net/

View Liz's Website: https://www.lizmosley.net/

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Have you ever felt like your podcast is a hidden treasure just waiting to be discovered? You're not alone. Many podcasters are sitting on a goldmine of content, unaware of how to leverage it for greater visibility and growth. In my recent conversation with Aime Cox, founder of Studio Cotton, we delved into the nitty-gritty of maximizing podcast exposure through effective website strategies, and the insights were too valuable not to share.

• 00:00 Introduction and Common Podcasting Questions
• 01:14 SEO and Content Strategies for Podcasters
• 03:29 Website Strategies for Podcasters
• 07:36 Optimizing Episode Pages for SEO
• 13:08 Leveraging Backlinks and Internal Links
• 16:40 Monetizing and Promoting Your Podcast
• 21:10 SEO Maintenance and Optimization Tips
• 24:50 Boosting Local SEO for Your Podcast
• 25:08 Maximizing Sponsor Visibility
• 25:34 Creating Helpful Links and Pitching Guidelines
• 26:51 Importance of Sponsorship Packages and Media Kits
• 28:41 Debating Podcast Landing Pages vs. Hosting Platforms
• 31:10 SEO Benefits of Podcast Content
• 32:59 Using Transcripts and Show Notes for SEO
• 34:38 Recommended Tools for Podcasters
• 37:08 Investing in a Professional Podcast Website
• 38:36 Using 'We' vs. 'I' in Your Brand
• 49:00 Conclusion and Final Thoughts

One of the first things Aime emphasized was the importance of having a dedicated space for your podcast. Too often, podcasters lump their shows onto a business website without realizing that a podcast requires a unique strategy. A podcast website should be its own brand, focused on driving engagement and subscribership without compromising the business goals of your website.

The best time to consider separating your podcast into its own domain is when you're ready to grow it into an independent entity. This shift allows you to create focused content that attracts specific audiences and, in turn, delivers more meaningful leads to your associated business.

👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/s3-95-full-website-or-single-podcast-page-a-strategic-guide-for-podcasters-with-aime-cox

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Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace

When is it time to hire a podcast coach?

This question pops up frequently on my social media, and I thought it was high time to address it, especially considering the myths and mysteries surrounding the process. Who truly qualifies for a podcast coach, and who doesn't? Do you need a certain number of downloads or all the ‘pieces perfectly in place’ before you pursue coaching? This episode will draw from the questions I often receive on my Instagram DMs and behaviors I've noticed since working closely with podcasters as a podcast producer since 2018.

The insights I'll share come from my experiences, conversations with industry experts, and a strong focus on women, multilingual individuals, and underrepresented communities in podcasting. Since launching my company in 2020, I’ve worked with podcasters globally, from Australia to South Africa, Sweden, and Mexico, which has provided me with a truly international perspective on the medium. Many strategies have been tested across cultures, so let's dive in:

• 00:00 Introduction: When to Hire a Podcast Coach
• 00:22 Understanding Podcast Coaching
• 01:14 Collaborative Insights and Listener Feedback
• 02:11 Types of Podcast Coaches and Their Approaches
• 03:38 Overcoming Misconceptions About Podcast Coaching
• 05:52 Identifying the Need for a Podcast Coach
• 14:15 Budgeting for Podcast Coaching
• 16:21 The Value of Investing in a Podcast Coach
• 20:20 Free Advice vs. Professional Coaching
• 22:12 Conclusion: The Importance of Collaboration

👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/s3-94-is-it-time-to-hire-a-podcast-coach-clearing-up-myths-and-finding-the-right-fit

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Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf

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As both content creators and podcast hosts, we often wonder how we can maximize our platform's potential to achieve more than just entertainment or education. How can we grow our audience and be part of innovative ventures? Enter Podcasthon—a global charity event that unites podcasters worldwide to raise awareness for their favorite nonprofits.

Chapters:

• 00:00 Introduction: Leveraging Your Podcast for Good
• 00:47 What is Podcasthon?
• 01:26 The Impact and Growth of Podcasthon in the Podcast Community
• 02:32 How to Participate in Podcasthon
• 03:58 Best Practices for Highlighting Nonprofits
• 05:36 Creating Engaging Content for Podcasthon
• 07:45 Promoting Your Podcasthon Episode
• 09:55 Recap and Invitation to Join Podcasthon

Launched by French entrepreneurs Jeremie Mani and Yves Delnatte, Podcasthon is an initiative that doesn’t require you to raise funds but rather focuses on generating awareness. The idea is simple: select a nonprofit close to your heart, create a podcast episode, and release it during the week of March 15 to 21. This initiative creates a wave of awareness for nonprofits, leveraging the strong connection between podcasters and their audiences.

Learn about Podcasthon at podcasthon.org

👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/s3-93-maximize-your-podcasthon-episode-do-good-boost-engagement-build-authority

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

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💸 Affiliate links:

Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace

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Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf

Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 

Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace

Get your Guide: https://bit.ly/Newsletters-podcasters

Are you feeling burned out from using social media as your main tool to grow your podcast and engage with your listeners? Do you wish there was a more efficient way to create content that required less hands-on time? Enter email marketing, an age-old tool that’s as effective today as ever.

Chapters:

• 00:00 Introduction to Email Marketing for Podcasters
• 01:36 The Power of Email Marketing
• 03:10 Common Misconceptions and Challenges of Podcasters
• 06:33 Effective Newsletter Formats for Podcast Hosts
• 09:57 Creating Consistent and Engaging Content
• 17:36 Tools and Strategies for Success for Podcast Hosts
• 19:33 Conclusion and Special Offer

Many podcasters shy away from email marketing, overthinking its complexities and harboring misconceptions about what a successful newsletter entails. But here’s the truth: email marketing can drastically increase your chances of monetization and help grow your podcast audience. I've tested the strategies I’m about to share not only for my brand, The Podcast Space, but also for my clients who have longed to start a newsletter but felt defeated by the dreaded "empty page syndrome."

Did you know email marketing offers one of the best returns on investment? For every dollar you spend, you're likely to gain $36 back. That’s a staggering 3600% ROI! Despite being one of the oldest marketing tools, it’s highly effective in connecting with audiences and driving sales. One of the biggest advantages for brands is its trackability, which can be murkier in the podcasting realm.

For podcasters, newsletters offer a level of intimacy and directness that social media often cannot. Unlike the noise on social media feeds, where only about 1-4% of your audience sees your content, emails land directly in your subscribers’ inboxes, offering a distraction-free way to engage with your content. This direct line to your audience is invaluable.

GET YOUR GUIDE: https://www.thepodcastspace.com/newsletter

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/s3-92-think-newsletters-are-too-hard-try-these-5-easy-formats-for-podcasters

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

💸 Affiliate links:

Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace

Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E

Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf

Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 

Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace

Have you ever wondered where your listeners are when they hit play on your podcast? Are they on a long commute, folding laundry at home, or squeezing in an episode between meetings at work? Understanding where and how people listen can completely change the way you create content.

Edison Research just released new data on podcast listenership, and the results might surprise you.

Get your Ultimate Newsletter Kit: 5 Easy Formats for Busy Podcasters - thepodcastspace.kit.com/newsletter-for-podcasters

Chapters:

• 00:00 Introduction to Podcast Listener Insights
• 00:58 Understanding Your Audience
• 01:56 Key Findings from Edison Research
• 04:52 Actionable Tips for Podcasters
• 05:57 Engaging with Your Listeners
• 07:50 Conclusion and Next Steps

👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/s3-91-where-are-podcast-listeners-tuning-in-new-edison-research-data-2025

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

💸 Affiliate links:

Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace

Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E

Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf

Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 

Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace