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It’s 2025, and women in the U.S. are listening to podcasts at three times the rate they were just a decade ago.
If you’re a podcaster speaking to a female audience—or thinking about starting a show—this is your moment. And in this week’s episode, I brought in YouTube and video podcast strategist Yesenia Bocanegra so that we could discuss Women’s Audio Report: Women & Podcasts, the latest Edison Research & SiriusXM study that highlights female listener behavior.
The study reveals how women in the U.S. are consuming podcasts in 2025, what content they’re looking for, and how we - as podcasters, marketers, and business owners - can show up with more intention, strategy, and impact.
But this isn’t just a data breakdown. It’s a conversation about storytelling, emotional connection, and why podcasting continues to be one of the most intimate and powerful mediums out there. Especially for women.
While video podcasts are gaining traction, audio still leads:
The rise of smart TVs as a podcast consumption device is a game changer — especially for creators repurposing content on YouTube.
Chapters:
For the full list of links, resources and show notes, please visit:
https://www.thepodcastspace.com/podcast/s3-e98-why-women-are-listening-to-more-podcasts-than-ever-and-what-that-means-for-us-as-hosts
Discount code for the newsletter guide: https://thepodcastspace.kit.com/products/5-quick-effective-newsletter-formats-for?promo=EARLYBIRD
Edison Research Study: https://www.edisonresearch.com/womens-podcast-listenership-triples-in-ten-years/
Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c
Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e
💸 Affiliate links:
Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace
Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E
Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf
Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10
Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace
Mentioned in this episode:
Podcast Power Hour
👩💻 Book your Podcast Power Hour: www.thepodcastspace.com/powerhour
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It’s 2025, and women in the U.S. are listening to podcasts at three times the rate they were just a decade ago.
If you’re a podcaster speaking to a female audience—or thinking about starting a show—this is your moment. And in this week’s episode, I brought in YouTube and video podcast strategist Yesenia Bocanegra so that we could discuss Women’s Audio Report: Women & Podcasts, the latest Edison Research & SiriusXM study that highlights female listener behavior.
The study reveals how women in the U.S. are consuming podcasts in 2025, what content they’re looking for, and how we - as podcasters, marketers, and business owners - can show up with more intention, strategy, and impact.
But this isn’t just a data breakdown. It’s a conversation about storytelling, emotional connection, and why podcasting continues to be one of the most intimate and powerful mediums out there. Especially for women.
While video podcasts are gaining traction, audio still leads:
The rise of smart TVs as a podcast consumption device is a game changer — especially for creators repurposing content on YouTube.
Chapters:
For the full list of links, resources and show notes, please visit:
https://www.thepodcastspace.com/podcast/s3-e98-why-women-are-listening-to-more-podcasts-than-ever-and-what-that-means-for-us-as-hosts
Discount code for the newsletter guide: https://thepodcastspace.kit.com/products/5-quick-effective-newsletter-formats-for?promo=EARLYBIRD
Edison Research Study: https://www.edisonresearch.com/womens-podcast-listenership-triples-in-ten-years/
Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c
Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e
💸 Affiliate links:
Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace
Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E
Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf
Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10
Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace
Mentioned in this episode:
Podcast Power Hour
👩💻 Book your Podcast Power Hour: www.thepodcastspace.com/powerhour