Every podcaster dreams of saying those magic words: “This show is brought to you by…” But for many creators, sponsorships feel like a far-off goal - something reserved for those with big audiences, fancy video setups, or industry connections.

And the result?

Talented hosts with powerful content hesitate to pitch themselves, assuming they’re not “ready” yet.

In this episode, I sat down with Justin Moore, sponsorship coach, creator, educator, and author of Sponsor Magnet. Justin has helped creators - from niche YouTubers to newsletter writers - land over a million dollars in sponsorship deals. And he’s here to share a perspective that might completely change how you think about monetizing your podcast: you don’t need massive numbers to make sponsorships happen.

You just need the right mindset, the right strategy, and a more creative approach to what you’re offering.

Chapters:

• 00:00 – Intro: Why Most Podcasters Feel Sponsorships Are Out of Reach
• 01:45 – You Don't Need Big Numbers to Get Sponsorships (Here's Why)
• 04:30 – The Sponsorship Continuum: How Your Pitch Changes As You Grow
• 07:15 – Niche Shows Win: How Small Audiences Can Land Big Deals
• 10:10 – How to Pitch Brands Using the R.O.P.E. Method
• 13:40 – Behind the Scenes of Brand Budgets and Sponsorship Timelines
• 17:20 – Thinking Beyond Mid-Roll Ads: Creative Ways to Monetize Your Show
• 21:30 – Why Video Podcasts Are Essential for Growth and Sponsorships in 2025
• 25:10 – Understanding Brand Goals: Awareness, Repurposing, and Conversions
• 28:45 – Follow-Up Strategies That Actually Get Brands to Say Yes
• 36:10 – How to Expand Your Sponsorship Packages Beyond Just Podcasts
• 39:20 – Building a Multi-Platform Presence to Serve Sponsors (and Your Audience)
• 42:05 – How to Handle Follow-Ups Without Feeling Pushy or Annoying

Resources mentioned in this episode:

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/s3-99-how-to-land-your-first-podcast-sponsorship-even-with-under-1k-downloads-with-justin-moore

Get Justin Moore’s book Sponsor Magnet: https://www.sponsormagnet.com

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