If you're serious about podcasting in 2025, you need to know what’s coming — and what’s already changing. Whether you're trying to grow your audience, stay visible without burning out on social media, or figure out if you really need to start filming your episodes, this episode is packed with exactly the kind of insights that can help you make smarter moves. Think of it like your shortcut to understanding what the industry’s top platforms, creators, and marketers are buzzing about right now.

The Podcast Show in London brought together over 6,000 creators and industry leaders from around the world, and the biggest themes were clear: video podcasting, YouTube strategy, smart AI tools, and new ways to grow without relying on downloads or going viral. In this episode, I’m breaking it all down for you — the trends, the tools, and most importantly, how to apply it all to your podcast, whether you’re just starting out or already in deep.

Chapters:

• 00:01:30 – Embracing authenticity and longevity in podcasting, even when episodes aren’t perfect
• 00:03:00 – Key takeaways from YouTube’s session at The Podcast Show
• 00:03:30 – Stats reveal that more UK listeners are consuming podcasts on YouTube from their smart TVs
• 00:04:00 – UK listener data that shows mixed podcast listener preferences
• 00:05:00 – YouTube and AI innovations may soon help podcasters reach multilingual audiences
• 00:06:00 – Choosing hosting your podcast on RSS vs. YouTube
• 00:07:00 – Best practices for using AI to enhance productivity without losing creative or strategic control
• 00:08:30 – Industry leaders push for more accurate podcast growth metrics to reflect modern listening habits
• 00:09:30 – A creator who sold two podcasts, and what those figures were
• 00:10:00 – Email marketing, newsletters, podcast swaps as ways to grow a podcast

Resources mentioned in this episode:

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