“If you keep it simple and to the point, it’s going to be much more impactful.”

How do you create compelling campaigns that will resonate with your members? It's not as complicated as it sounds. In fact, it's best to keep it simple.

Toby Hayes from East Idaho Credit Union joins us and shares his strategies for developing successful campaigns.

Time Stamps:

00:00 — Intro

00:34 — Toby's Background

03:34 — Lessons from Journalism

05:07 — Internal Communication

07:25 — Developing a Campaign

09:53 — Effective Messaging

14:10 — Effective Branding

17:23 — Success Story

19:47 — Toby's Advice

#cumarketingpodcast