"In the end, a brand is more than just marketing pieces, ads and creative elements. It really should be at the heart of what a company does."
Michael Hostetler from Crane Credit Union joins us and shares his rebranding strategies as well as ways to develop a presence in your communities.
Time Stamps:
00:00 — Intro
00:25 — Recognizing the Need to Rebrand
01:42 — Rebranding Process
04:59 — Rebranding Timeline
06:59 — Incorporating Feedback
09:00 — Reaction to the New Brand
10:16 — Putting Focus on the Community
13:54 — Random Acts of Kindness
17:10 — Rebranding Lessons
20:06 — Michael's Advice
21:58 — Where to Connect with Michael
#cumarketingpodcast