Suzanne Dusch from Addition Financial Credit Union joins us to share how they planned and executed a complete brand rollout within 4 weeks! We also discuss the future of Credit Union Marketing, and what areas credit unions need to be focused on in order to succeed in the coming years.

Time Stamps:

00:00 — Intro

00:44 — Suzanne's Introduction

01:36 — Why Rename?

04:09 — Rebranding Timeline

06:11 — Organizing the Rebrand

09:47 — What to do Differently Next Time

10:56 — Growing the Brand

14:42 — Changes in Marketing

18:27 — Staying on Track

20:00 — The Future of CU Markteing

22:03 — Preparing for the Future

24:41 — Suzanne's Advice

Holly Fearing from the Filene Research Institute joins us to share how using research can make an impact on your credit union. We discuss why research is important, how to do some research yourself, and Holly also shares a couple of case studies to illustrate the power of data.

Time Stamps:

00:00 — Intro

00:52 — Holly's Introduction

02:14 — Why Research Is Important

04:04 — Upcoming Trends

05:54 — Human Centered Design

08:42 — The Research Process

11:51 — Case Study #1

14:43 — Doing Self Research

16:45 — Thinking From A Data Perspective

18:08 — Case Study #2

21:24 — Taking Action On Data

24:03 — Holly's Advice

25:48 — Learn More About Filene

Steven Page from Safe America Credit Union joins us to share his tips and strategies on everything related to technology in the credit union industry. We discuss how to onboard members to new technologies, how to determine which technologies are right for your credit union, and ways to effectively market the roll out of new technologies.

Time Stamps:

00:00 — Intro

00:35 — Steven's Journey

02:06 — Changes in Technology

04:13 — Onboarding Members to New Technologies

09:28 — Analyzing Data

11:40 — Determining Which Technology to Choose

15:43 — Generational Differences

20:26 — Marketing New Technologies

23:17 — Steven's Advice

Michael Mattone from Hudson River Financial Federal Credit Union joins us to share his insights between marketing a $3 billion Credit Union and a $60 million Credit Union .

Time Stamps:

00:00 — Intro

00:35 — Michael's Background

01:32 — Similarities Regarding Credit Unions of Different Sizes

02:44 — Big -> Small Challenges

03:55 — Succeeding at a Small Credit Union

06:17 — Wearing Multiple Hats

07:33 — Improve Channels of Communication

8:51 — Communication Tips

9:57 — Big -> Small Tips

10:52 — Pros/Cons for Big/Small Credit Unions

12:18 — Getting Involved in Credit Union Associations

15:09 — Michael's Advice

#cumarketingpodcast

"In the end, a brand is more than just marketing pieces, ads and creative elements. It really should be at the heart of what a company does."

Michael Hostetler from Crane Credit Union joins us and shares his rebranding strategies as well as ways to develop a presence in your communities.

Time Stamps:

00:00 — Intro

00:25 — Recognizing the Need to Rebrand

01:42 — Rebranding Process

04:59 — Rebranding Timeline

06:59 — Incorporating Feedback

09:00 — Reaction to the New Brand

10:16 — Putting Focus on the Community

13:54 — Random Acts of Kindness

17:10 — Rebranding Lessons

20:06 — Michael's Advice

21:58 — Where to Connect with Michael

#cumarketingpodcast

“If you keep it simple and to the point, it’s going to be much more impactful.”

How do you create compelling campaigns that will resonate with your members? It's not as complicated as it sounds. In fact, it's best to keep it simple.

Toby Hayes from East Idaho Credit Union joins us and shares his strategies for developing successful campaigns.

Time Stamps:

00:00 — Intro

00:34 — Toby's Background

03:34 — Lessons from Journalism

05:07 — Internal Communication

07:25 — Developing a Campaign

09:53 — Effective Messaging

14:10 — Effective Branding

17:23 — Success Story

19:47 — Toby's Advice

#cumarketingpodcast