In our first episode, we delve into the core of what it means to rebrand the status quo and why we do it.

To start things off, we have to ask, "What is branding?" Most people have a vague understanding of branding. Yet, they don't quite grasp the modern implications, complexities, or purpose. In short, your brand is who you are. Branding is the process of creating and managing your identity, which in turn creates and manages perceptions. This is critical for businesses today.

Rebranding evaluates an existing brand or core concept, challenges it, finds the strengths and weaknesses, and creates something better, more meaningful to the current needs. 

As a branding agency, we love helping organizations recognize their core values, create meaningful goals, and align their brand. But we've decided to take the idea of rebranding 10 steps further. Using the rebranding process to evaluate, challenge, and change the status quo. Anyone can rebrand the status quo for themselves, their business, community, and the world.

Interested in learning more? Listen to our pilot podcast episode and tune in next time for more RSQY conversations.

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