On the premiere episode of How To Kill A Lion, Jordan sits down with Laszlo Szloboda, who created the 2019 Grand Prix Titanium winning campaign: Whopper Detour. They discuss how Whopper Detour evolved from a one-platform idea into the biggest advertisement of the year. They then also take the next 30+ minutes to dig into the creative process to find out what works and what doesn't when coming up with ideas. Do you know when you've cracked it? How do you feel when you do? Did it take a lot to talk the client into it? How did you creatively keep your cool when it took THAT long to produce? Are you left-handed or right-handed? Who is the 'Ultimate Ari'?

Whopper Detour Case Study Video: https://vimeo.com/352155051

Special thanks to....

Storefront Music NYC for help with tracks and some sound design.

Allan Peck for lending me his versatile voiceover magic.