Sam and I are joined by Verina, Emma and Maddie who all devote time to volunteering for the charity, AIMS (Association for Improvements in the Maternity Services) in varying ways and are passionate advocates for choice in and improvement of the UK's Maternity Services.

Since the 1960s AIMS have campaigned tirelessly for improvements to the UK's maternity services, as well as supporting women and families directly through their helpline, and sharing information to pregnant people and health carers with their hugely informative books, Journal and website resources.

AIMS works towards better births for all by campaigning and information sharing, protecting human rights in childbirth and helping women to know their rights, whatever birth they want, and wherever they want it.