RSQY (Risky) Rebrand the Status Quo® and Why

S1 E2 | Planning Imperfection with SMART Goals


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In our second episode, we delve into the core of goal setting and letting go of perfection.

To start things off, we have to ask, "What is a goal?" Often, people get confused between goals, strategies, and tasks. We break down what they mean and how they relate to each other. SMART goals are a common corporate management practice that can be applied to all levels of business, community, and personal decision-making. Planning smarter rather than harder. But SMART goals aren't necessarily about being more intellectual. SMART is an acronym.

Goals should be: Specific, Measurable, Achievable, Relevant, Time-Based

How does this relate to rebranding the status quo? If you want to change the world or even just an aspect of your life, follow the SMART goal method. That way, you are planning smarter rather than harder. When you over plan and overthink (which we are intimately familiar with), you get caught up and usually fail to complete your goal. Allow yourself some grace and learn to let go of perfection. Let go of goals that are no longer relevant to you or your brand.

Interested in learning more? Listen to our podcast episode and tune in next time for more RSQY conversations.

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RSQY (Risky) Rebrand the Status Quo® and WhyBy 575 Branding Agency

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