Welcome to the Rebrand Revolution. In this episode Sidonie unpacks one of the words that simultaneously thrills and fills us with dread. "Potential" - a favourite of parents, bosses, authority figures and the self-development crowd, she discovers why the word messes with our heads so much and what a take-back might allow us to find in ourselves.

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This podcast is for information and entertainment only. If you are experiencing mental or emotional distress, please seek professional support in your local area or contact your relevant national hotlines.