Richard Pharro, CEO of APMG International, and special guest Joseph Lowe, Editor of the Green Book & Head of Economics Branch at HM Treasury, discuss common problems in developing a business case; how to measure the ROI on a quality business case; and how to utilise the 5 Case Model in a time crunch.

Change initiatives often fail at the first hurdle as the business case fails to convince senior management of the return on investment. Creating effective business cases and spending proposals is therefore critical to securing funding and management buy-in.

Better Business Cases training and certification is based on the ‘Five Case Model’ – the UK government’s best practice approach to developing spending proposals and enabling effective business decisions.

→ apmg-international.com/bbc
→ gov.uk/government/publications/the-green-book-appraisal-and-evaluation-in-central-government