Influencer Marketing for Destinations

S1 Ep3: Establishing Goals and Values for an Influencer Partnership


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Values and goals are necessary when approaching a collaboration between an influencer and a destination. Hear Jacqueline talk about how destinations define goals and look at influencer values. Listen to Jess talk about influencer brand values and the various goals for a one-time collaboration versus a long-term brand ambassador program or partnership.

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The Influencer Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Jess Darrington and Jacqueline Crane and produced by the team at Brand Revolt. Music is Good Times by Scott Holmes.

To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email [email protected].

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Influencer Marketing for DestinationsBy Relic Agency

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