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S1 Ep6 Meet Jordan Butler - Founder of JHB Tattoo Removal
Meet Jordan Butler - Founder of JHB Tattoo Removal
Welcome to the INSLATT (It's not so lonely at the top) Podcast! In this episode, I interview Jordan Butler.
JHB Tattoo Removal was founded in 2009 by Jordan Butler, beginning in a small rented room in rural Norfolk. What started humbly has grown into one of the UK’s busiest and most trusted tattoo removal clinics, now based in Peterborough. With over 15 years’ experience, JHB has built a reputation for excellence, backed by more than 400 five-star reviews and 1,500 active clients.
Jordan’s work has been featured by BBC One and CNN, and the clinic invests heavily in industry-leading technology—over £250,000 in advanced lasers like the Candela PicoWay and Cynosure RevLite—delivering safe, effective results trusted nationwide.
Links for Jordan: www.jhbtattooremoval.co.uk @jhb_tattooremoval
Key themes for todays podcast;
Jordan highlights challenges he faced during a BBC Morning Live appearance related to tattoo removal, emphasizing the need for better footage access and demographic insights.
The flagship tattoo studio, aims to lead the tattoo industry in Peterborough while integrating tattoo removal into its culture.
David Beckham's role, identified as a catalyst for tattoo acceptance, contributing significantly to the industry's growth and shifting client expectations towards personalized designs.
A £250,000 investment in advanced laser technology, including the Cynosure Rev Lite, marked a turning point after a 12-year period of stagnation in business growth.
The tattoo removal process typically requires around 10 treatments, with specific challenges noted for hand tattoos and certain colors like yellow being particularly difficult to remove.
Personal development emerged as a key theme in todays podcast, with Jordan sharing a memorable story of providing free treatments through New Leaf Project.
The New Leaf Project offers free tattoo removal for vulnerable clients, including ex-prisoners and abuse survivors, showcasing a commitment to community service.
Industry regulation remains a concern due to the lack of licensing in the UK, which could be addressed by proposed changes in Scottish legislation.
Jordan's personal philosophy draws from Marcus Aurelius and emphasizes mental health practices, including meditation and journaling, as crucial to his development.
Key success principles include prioritizing sleep, the importance of discipline over motivation, and managing guilt to maintain a healthy work-life balance.
ABOUT
🎙️ The INSLATT Podcast – It’s Not So Lonely At The Top
Running a business can feel like steering a ship through choppy seas… and sometimes, the captain’s chair gets lonely. That’s why the INSLATT Podcast exists — to bring together bold, brilliant business leaders who get it.
Whether you’re leading a growing team, managing risk, or simply carrying the weight of high-stakes decisions, this podcast is your safe harbour. Every episode dives into honest, energising conversations with business owners and performance experts who’ve been there, done it, and got the T-shirt.
🎧 Why Listen?
Learn from real-world stories and leadership lessons that don’t make it into the textbooks.
Discover practical tools to lead with purpose, clarity and momentum.
Explore topics like performance, mindset, wellbeing, risk, resilience motivation, and culture — all with a down-to-earth, no-nonsense approach.
Feel part of a community of leaders who want to grow without the ego.
🧭 This isn’t just another business podcast. It’s fuel for your leadership journey.
📍 Where to Listen & Learn More:
🔗 INSLATT Podcast is available on YouTube AND your favourite podcast app. Remember to SUBSCRIBE
🎙️ Available on Spotify, Apple Podcasts, Google Podcasts & more
🌍 Learn more at https://www.inslatt.co.uk/
New episodes are released weekly on a Wednesday at 6am
The podcast is bought to you by 'It's not so lonely at the top' thank you for listening.
View all episodes
By Pete RushmerMeet Jordan Butler - Founder of JHB Tattoo Removal
Welcome to the INSLATT (It's not so lonely at the top) Podcast! In this episode, I interview Jordan Butler.
JHB Tattoo Removal was founded in 2009 by Jordan Butler, beginning in a small rented room in rural Norfolk. What started humbly has grown into one of the UK’s busiest and most trusted tattoo removal clinics, now based in Peterborough. With over 15 years’ experience, JHB has built a reputation for excellence, backed by more than 400 five-star reviews and 1,500 active clients.
Jordan’s work has been featured by BBC One and CNN, and the clinic invests heavily in industry-leading technology—over £250,000 in advanced lasers like the Candela PicoWay and Cynosure RevLite—delivering safe, effective results trusted nationwide.
Links for Jordan: www.jhbtattooremoval.co.uk @jhb_tattooremoval
Key themes for todays podcast;
Jordan highlights challenges he faced during a BBC Morning Live appearance related to tattoo removal, emphasizing the need for better footage access and demographic insights.
The flagship tattoo studio, aims to lead the tattoo industry in Peterborough while integrating tattoo removal into its culture.
David Beckham's role, identified as a catalyst for tattoo acceptance, contributing significantly to the industry's growth and shifting client expectations towards personalized designs.
A £250,000 investment in advanced laser technology, including the Cynosure Rev Lite, marked a turning point after a 12-year period of stagnation in business growth.
The tattoo removal process typically requires around 10 treatments, with specific challenges noted for hand tattoos and certain colors like yellow being particularly difficult to remove.
Personal development emerged as a key theme in todays podcast, with Jordan sharing a memorable story of providing free treatments through New Leaf Project.
The New Leaf Project offers free tattoo removal for vulnerable clients, including ex-prisoners and abuse survivors, showcasing a commitment to community service.
Industry regulation remains a concern due to the lack of licensing in the UK, which could be addressed by proposed changes in Scottish legislation.
Jordan's personal philosophy draws from Marcus Aurelius and emphasizes mental health practices, including meditation and journaling, as crucial to his development.
Key success principles include prioritizing sleep, the importance of discipline over motivation, and managing guilt to maintain a healthy work-life balance.
ABOUT
🎙️ The INSLATT Podcast – It’s Not So Lonely At The Top
Running a business can feel like steering a ship through choppy seas… and sometimes, the captain’s chair gets lonely. That’s why the INSLATT Podcast exists — to bring together bold, brilliant business leaders who get it.
Whether you’re leading a growing team, managing risk, or simply carrying the weight of high-stakes decisions, this podcast is your safe harbour. Every episode dives into honest, energising conversations with business owners and performance experts who’ve been there, done it, and got the T-shirt.
🎧 Why Listen?
Learn from real-world stories and leadership lessons that don’t make it into the textbooks.
Discover practical tools to lead with purpose, clarity and momentum.
Explore topics like performance, mindset, wellbeing, risk, resilience motivation, and culture — all with a down-to-earth, no-nonsense approach.
Feel part of a community of leaders who want to grow without the ego.
🧭 This isn’t just another business podcast. It’s fuel for your leadership journey.
📍 Where to Listen & Learn More:
🔗 INSLATT Podcast is available on YouTube AND your favourite podcast app. Remember to SUBSCRIBE
🎙️ Available on Spotify, Apple Podcasts, Google Podcasts & more
🌍 Learn more at https://www.inslatt.co.uk/
New episodes are released weekly on a Wednesday at 6am
The podcast is bought to you by 'It's not so lonely at the top' thank you for listening.