Fairness, Flexibility & the Future of Fleet Insurance with Natalie Goodson

Description

Natalie Goodson has spent 32 years in general insurance the last two decades of it specialising in transport and logistics and she didn't slow down to get there. She earned her ACII chartered qualification while working full-time, building technical depth in policy wording, contractual liability, cargo compliance, and fleet risk mitigation the hard way: on the job, under pressure, one renewal at a time.

In this episode, Natalie takes us inside a transport insurance market that's changed shape fast. The number of primary insurers has shrunk, and specialist MGAs have stepped into the gap which means brokers now juggle more agencies just to give clients the same access they used to get from a handful of insurers. She unpacks what that shift actually means for anyone buying fleet or cargo cover, and where AI is starting to earn its place in the business: drafting policy wording and health & safety paperwork in plain English is a genuine win, while customer-facing chatbots are, more often than not, still failing the people who need real answers.

But this conversation goes well beyond market mechanics. Natalie runs a business that carries its founder's name and talks candidly about the pressure of protecting a legacy that isn't just a brand, but a reputation people trust with their livelihoods. Her leadership principle is simple and non-negotiable: fairness governs how claims get handled and how client expectations get managed, full stop. She also walks through her team's shift to a flexible, part-time workforce the wellbeing upside of being able to flex hours around holidays and sickness, weighed honestly against the real scheduling complexity and coverage gaps it creates.

On the personal side, Natalie shares the "Let Them" approach she uses to stop burning energy on decisions she can't control, why she deliberately blocks time to work on the business rather than getting swallowed by it, and how much she's come to value being part of a peer group rather than figuring it all out alone. Her advice to young professionals entering the industry is refreshingly unfiltered: commit, listen, enjoy. And on what actually drives performance in a team, she's clear that motivation beats discipline every time.

Whether you're in transport, insurance, or just building a business that has to hold its founder's name up every single day, this episode is packed with hard-won, practical insight from someone who's lived it for three decades.

In this episode:

About Natalie Goodson

🎧 Perfect for listeners interested in:

Interested in joining Pete and other high-performing leaders in the Mastermind? Find out more about how we challenge and support each other at https://www.inslatt.co.uk/mastermind/.

ABOUT

🎙️ The INSLATT Podcast – It’s Not So Lonely At The Top

Running a business can feel like steering a ship through choppy seas… and sometimes, the captain’s chair gets lonely. That’s why the INSLATT Podcast exists — to bring together bold, brilliant business leaders who get it.

Whether you’re leading a growing team, managing risk, or simply carrying the weight of high-stakes decisions, this podcast is your safe harbour. Every episode dives into honest, energising conversations with business owners and performance experts who’ve been there, done it, and got the T-shirt.

🎧 Why Listen?

Learn from real-world stories and leadership lessons that don’t make it into the textbooks.

Discover practical tools to lead with purpose, clarity and momentum.

Explore topics like performance, mindset, wellbeing, risk, resilience motivation, and culture — all with a down-to-earth, no-nonsense approach.

Feel part of a community of leaders who want to grow without the ego.

🧭 This isn’t just another business podcast. It’s fuel for your leadership journey.

📍 Where to Listen & Learn More:

New episodes are released fortnightly on a Wednesday at 6am

Your host is Pete Rushmer - https://www.peterushmer.com/

https://www.linkedin.com/in/peterushmer/

Your guest today is Natalie Goodson - 

Links - 

https://www.linkedin.com/in/natalie-goodson-acii-25b5b716/

https://goodsons.co.uk/

The podcast is bought to you by 'It's not so lonely at the top' thank you for listening.

Katie Allen is a leadership confidence coach and specialist inclusion consultant with a background in commercial leadership and HR. She's also the host of her own podcast, "Speaking of Inclusion," where she helps leaders and teams navigate the tricky, divisive topics most workplaces would rather avoid. Her approach isn't about walking on eggshells or reciting the "right" language, it's about talking with people, not at them, so leaders can have honest conversations with genuine confidence.

In this episode, Katie and Pete explore answering the questions leaders are often scared of asking. We talk, race, gender, disability, neurodiversity, LGBTQIA+.

It's a candid, no-notes-off-limits conversation for any leader who's ever hesitated before raising a difficult subject at work and wondered whether staying quiet was actually the riskier choice.

Katie Allen is a leadership confidence coach, specialist inclusion consultant, and host of the "Speaking of Inclusion" podcast. With a background in commercial leadership and HR she understands the unique tensions and challenges faced by modern workplaces and helps teams navigate tricky or divisive topics with confidence. Talking with you, not at you, her goal is to empower forward thinking leaders with the confidence to have the conversations that matter.

🎧 Perfect for listeners interested in:

Interested in joining Pete and other high-performing leaders in the Mastermind? Find out more about how we challenge and support each other at https://www.inslatt.co.uk/mastermind/.

ABOUT

🎙️ The INSLATT Podcast – It’s Not So Lonely At The Top

Running a business can feel like steering a ship through choppy seas… and sometimes, the captain’s chair gets lonely. That’s why the INSLATT Podcast exists — to bring together bold, brilliant business leaders who get it.

Whether you’re leading a growing team, managing risk, or simply carrying the weight of high-stakes decisions, this podcast is your safe harbour. Every episode dives into honest, energising conversations with business owners and performance experts who’ve been there, done it, and got the T-shirt.

🎧 Why Listen?

Learn from real-world stories and leadership lessons that don’t make it into the textbooks.

Discover practical tools to lead with purpose, clarity and momentum.

Explore topics like performance, mindset, wellbeing, risk, resilience motivation, and culture — all with a down-to-earth, no-nonsense approach.

Feel part of a community of leaders who want to grow without the ego.

🧭 This isn’t just another business podcast. It’s fuel for your leadership journey.

📍 Where to Listen & Learn More:

New episodes are released fortnightly on a Wednesday at 6am

Your host is Pete Rushmer - https://www.peterushmer.com/

https://www.linkedin.com/in/peterushmer/

Your guest today is Katie Allen - 

Links - 

https://www.katieallenconsulting.com/

https://www.linkedin.com/in/katieallenconsulting/

https://linktr.ee/KatieAllenConsulting

The podcast is bought to you by 'It's not so lonely at the top' thank you for listening.

Katie Allen is a leadership confidence coach and specialist inclusion consultant with a background in commercial leadership and HR. She's also the host of her own podcast, "Speaking of Inclusion," where she helps leaders and teams navigate the tricky, divisive topics most workplaces would rather avoid. Her approach isn't about walking on eggshells or reciting the "right" language, it's about talking with people, not at them, so leaders can have honest conversations with genuine confidence.

In this episode, Katie and Pete get into the conversations most leaders are quietly afraid to have. Katie shares the moment she realised, at 36, that she was white.  A realisation that reshaped how she understands whiteness, race, and her own blind spots.  Katie talks candidly about unlearning internalised misogyny and the fear of getting things wrong. From there, the conversation turns to what's coming for workplaces: as division and polarisation in wider society spill into offices and teams, Katie explains what leaders need to understand now if they want to keep people working together, rather than pulling apart and how getting this wrong can mean real costs in grievances, complaints, and staff turnover.

It's a candid, no-notes-off-limits conversation for any leader who's ever hesitated before raising a difficult subject at work and wondered whether staying quiet was actually the riskier choice.

Katie Allen is a leadership confidence coach, specialist inclusion consultant, and host of the "Speaking of Inclusion" podcast. With a background in commercial leadership and HR she understands the unique tensions and challenges faced by modern workplaces and helps teams navigate tricky or divisive topics with confidence. Talking with you, not at you, her goal is to empower forward thinking leaders with the confidence to have the conversations that matter.

🎧 Perfect for listeners interested in:

Interested in joining Pete and other high-performing leaders in the Mastermind? Find out more about how we challenge and support each other at https://www.inslatt.co.uk/mastermind/.

ABOUT

🎙️ The INSLATT Podcast – It’s Not So Lonely At The Top

Running a business can feel like steering a ship through choppy seas… and sometimes, the captain’s chair gets lonely. That’s why the INSLATT Podcast exists — to bring together bold, brilliant business leaders who get it.

Whether you’re leading a growing team, managing risk, or simply carrying the weight of high-stakes decisions, this podcast is your safe harbour. Every episode dives into honest, energising conversations with business owners and performance experts who’ve been there, done it, and got the T-shirt.

🎧 Why Listen?

Learn from real-world stories and leadership lessons that don’t make it into the textbooks.

Discover practical tools to lead with purpose, clarity and momentum.

Explore topics like performance, mindset, wellbeing, risk, resilience motivation, and culture — all with a down-to-earth, no-nonsense approach.

Feel part of a community of leaders who want to grow without the ego.

🧭 This isn’t just another business podcast. It’s fuel for your leadership journey.

📍 Where to Listen & Learn More:

New episodes are released fortnightly on a Wednesday at 6am

Your host is Pete Rushmer - https://www.peterushmer.com/

https://www.linkedin.com/in/peterushmer/

Your guest today is Katie Allen - 

Links - 

https://www.katieallenconsulting.com/

https://www.linkedin.com/in/katieallenconsulting/

https://linktr.ee/KatieAllenConsulting

The podcast is bought to you by 'It's not so lonely at the top' thank you for listening.

How Well Does Pete Know Maggie? (Spoiler: Not Always)

They've built a life together, raised four kids, and run multiple businesses—but how much do Pete and Maggie really know about each other? Find out as they play the ultimate couples' game.

From anniversary mishaps to driving disasters, parking tickets to who's the real control freak, this episode is packed with quick-fire questions, unexpected answers, and plenty of laughs. Maggie admits to worrying about everything (and forgetting important dates), Pete reveals his people-pleasing tendencies, and both discover they're far more competitive than they'd like to admit.

But it's not all banter. This game also reveals who apologizes first after an argument, whose parenting style actually wins with the kids, and what they'd really do if they suddenly won the lottery. Spoiler: their answers might surprise you—and each other.

Who won? Vote in the comments and let us know.

Maggie Rushmer is a business partner, mother of four, and the often-unheard voice behind Peterborough's most driven entrepreneur. While Pete is busy running INSLATT, and Flagship Partners, Maggie is the one navigating the real-world impact of ambition on family life.

With a candid perspective and sharp sense of humour, Maggie brings essential balance to conversations about entrepreneurship. She's not afraid to call out the tension between Pete's relentless idea generation and the need for focus, or to highlight the loneliness that leadership creates—even within a close marriage. Her insights on stress management, work-life integration, and what actually works (versus what looks good on social media) come from lived experience, not theory.

A mother who's proud of her children's individual journeys—from academic achievement to resilience in the face of real challenges—Maggie also speaks to the early days of financial struggle, the rewards of prioritizing family happiness over material comfort, and the ongoing work of maintaining connection when life is relentlessly full.

On this podcast, Maggie represents the partners, spouses, and families behind every business success story. She's the person who sees both the brilliance and the cost, who advocates for flexibility, and who's learning to build her own social independence alongside supporting others.

🎧 Perfect for listeners interested in:

Interested in joining Pete and other high-performing leaders in the Mastermind? Find out more about how we challenge and support each other at https://www.inslatt.co.uk/mastermind/.

ABOUT

🎙️ The INSLATT Podcast – It’s Not So Lonely At The Top

Running a business can feel like steering a ship through choppy seas… and sometimes, the captain’s chair gets lonely. That’s why the INSLATT Podcast exists — to bring together bold, brilliant business leaders who get it.

Whether you’re leading a growing team, managing risk, or simply carrying the weight of high-stakes decisions, this podcast is your safe harbour. Every episode dives into honest, energising conversations with business owners and performance experts who’ve been there, done it, and got the T-shirt.

🎧 Why Listen?

Learn from real-world stories and leadership lessons that don’t make it into the textbooks.

Discover practical tools to lead with purpose, clarity and momentum.

Explore topics like performance, mindset, wellbeing, risk, resilience motivation, and culture — all with a down-to-earth, no-nonsense approach.

Feel part of a community of leaders who want to grow without the ego.

🧭 This isn’t just another business podcast. It’s fuel for your leadership journey.

📍 Where to Listen & Learn More:

New episodes are released weekly on a Wednesday at 6am

Your host is Pete Rushmer - https://www.peterushmer.com/

https://www.linkedin.com/in/peterushmer/

Your guest today is Maggie Rushmer- 

Links - https://www.flagshippartners.co.uk

The podcast is bought to you by 'It's not so lonely at the top' thank you for listening.

"The Real Story Behind 'Perfect Pete': What Your Partner Knows That You Don't"

What's it really like being married to a business owner? In this candid episode, Pete sits down with his wife Maggie to pull back the curtain on entrepreneurship, parenting, and the pressures of running multiple ventures.

Maggie reveals the truths behind the scenes: Pete's relentless idea generation (and how it can be both inspiring and overwhelming), the tension between his 7 PM bedtime and a social life, the loneliness that comes with leadership despite close family ties, and the real cost of balancing four kids and multiple businesses.

They discuss the early days of financial struggle, how short breaks beat long holidays for recovery, why delegation is harder than it sounds, and what it takes to stay connected when life is "busy but full." Maggie also shares how she's building her own social independence and confidence—and why that matters for both of them.

Perfect for: Business owners, entrepreneurs, and anyone trying to integrate work ambition with family reality. This episode isn't about hustle culture—it's about what happens when you stop pretending it's all under control.

Maggie Rushmer is a business partner, mother of four, and the often-unheard voice behind Peterborough's most driven entrepreneur. While Pete is busy running INSLATT, and Flagship Partners, Maggie is the one navigating the real-world impact of ambition on family life.

With a candid perspective and sharp sense of humour, Maggie brings essential balance to conversations about entrepreneurship. She's not afraid to call out the tension between Pete's relentless idea generation and the need for focus, or to highlight the loneliness that leadership creates—even within a close marriage. Her insights on stress management, work-life integration, and what actually works (versus what looks good on social media) come from lived experience, not theory.

A mother who's proud of her children's individual journeys—from academic achievement to resilience in the face of real challenges—Maggie also speaks to the early days of financial struggle, the rewards of prioritizing family happiness over material comfort, and the ongoing work of maintaining connection when life is relentlessly full.

On this podcast, Maggie represents the partners, spouses, and families behind every business success story. She's the person who sees both the brilliance and the cost, who advocates for flexibility, and who's learning to build her own social independence alongside supporting others.

🎧 Perfect for listeners interested in:

Interested in joining Pete and other high-performing leaders in the Mastermind? Find out more about how we challenge and support each other at https://www.inslatt.co.uk/mastermind/.

ABOUT

🎙️ The INSLATT Podcast – It’s Not So Lonely At The Top

Running a business can feel like steering a ship through choppy seas… and sometimes, the captain’s chair gets lonely. That’s why the INSLATT Podcast exists — to bring together bold, brilliant business leaders who get it.

Whether you’re leading a growing team, managing risk, or simply carrying the weight of high-stakes decisions, this podcast is your safe harbour. Every episode dives into honest, energising conversations with business owners and performance experts who’ve been there, done it, and got the T-shirt.

🎧 Why Listen?

Learn from real-world stories and leadership lessons that don’t make it into the textbooks.

Discover practical tools to lead with purpose, clarity and momentum.

Explore topics like performance, mindset, wellbeing, risk, resilience motivation, and culture — all with a down-to-earth, no-nonsense approach.

Feel part of a community of leaders who want to grow without the ego.

🧭 This isn’t just another business podcast. It’s fuel for your leadership journey.

📍 Where to Listen & Learn More:

New episodes are released weekly on a Wednesday at 6am

Your host is Pete Rushmer - https://www.peterushmer.com/

https://www.linkedin.com/in/peterushmer/

Your guest today is Maggie Rushmer- 

Links - https://www.flagshippartners.co.uk

The podcast is bought to you by 'It's not so lonely at the top' thank you for listening.

In this special 5 Lessons episode of It’s Not So Lonely at the Top, Pete reflects on five powerful leadership lessons from his conversation with Atiq Rehman.

Atiq’s story is not polished theory from a textbook. It is lived leadership — built through kindness, vulnerability, community work, criticism, faith and the courage to keep showing up for people who need support.

The five lessons explore why honesty builds deeper trust than perfection, how pain can make us more compassionate rather than closed off, why real impact comes from making people feel seen, how kindness can be a quiet form of strength, and why unity begins with honest conversation rather than winning arguments.

This episode is a reminder that leadership is not always about being the loudest voice in the room. Sometimes it is about being the person willing to listen, care, act and keep going — even when it would be easier not to.

If Atiq’s story teaches us anything, it is that kindness is not weakness. It is leadership with its sleeves rolled up.

🎧 Perfect for listeners interested in:

Interested in joining Pete and other high-performing leaders in the Mastermind? Find out more about how we challenge and support each other at https://www.inslatt.co.uk/mastermind/.

ABOUT

🎙️ The INSLATT Podcast – It’s Not So Lonely At The Top

Running a business can feel like steering a ship through choppy seas… and sometimes, the captain’s chair gets lonely. That’s why the INSLATT Podcast exists — to bring together bold, brilliant business leaders who get it.

Whether you’re leading a growing team, managing risk, or simply carrying the weight of high-stakes decisions, this podcast is your safe harbour. Every episode dives into honest, energising conversations with business owners and performance experts who’ve been there, done it, and got the T-shirt.

🎧 Why Listen?

Learn from real-world stories and leadership lessons that don’t make it into the textbooks.

Discover practical tools to lead with purpose, clarity and momentum.

Explore topics like performance, mindset, wellbeing, risk, resilience motivation, and culture — all with a down-to-earth, no-nonsense approach.

Feel part of a community of leaders who want to grow without the ego.

🧭 This isn’t just another business podcast. It’s fuel for your leadership journey.

📍 Where to Listen & Learn More:

New episodes are released weekly on a Wednesday at 6am

Your host is Pete Rushmer - https://www.peterushmer.com/

https://www.linkedin.com/in/peterushmer/

The podcast is bought to you by 'It's not so lonely at the top' thank you for listening.

In this powerful episode of It’s Not So Lonely at the Top, Pete sits down with Atiq Rehman; a community leader, charity founder, mental health advocate and the driving force behind Unspoken.

From starting Children of Adam with just £10 from each founder, to helping grow it into one of Peterborough’s most recognised community charities, Atiq’s story is one of action, faith, sacrifice and relentless kindness. He shares the moments that shaped him, including supporting the homeless, raising thousands for children’s hospitals, helping terminally ill children fulfil dreams, and his mission to bring people together across race, religion and background.

This conversation goes far beyond charity. Pete and Atiq explore men’s mental health, the danger of loneliness, the power of human connection, the impact of social media on children, and Atiq’s bold vision to help end homelessness in Peterborough and reduce child self-harm and suicide.

At its heart, this episode is a reminder that kindness is not soft. It is strong, practical, courageous and deeply needed. Atiq’s message is simple but powerful: we all have the ability to make someone’s life better  and sometimes, the smallest act can create the biggest ripple.

Atiq Rehman is a community leader, charity founder, mental health advocate and the driving force behind Unspoken; a movement built on kindness, unity and practical action.

Born and raised in Peterborough, Atiq has dedicated much of his life to helping people who are often unseen, unheard or unsupported. He was one of the founders of Children of Adam, a charity that began with just £10 from each founder and grew into one of Peterborough’s most recognised community charities, supporting the homeless, vulnerable families, domestic violence victims and orphan projects around the world.

Atiq’s work is rooted in a simple but powerful belief: kindness changes lives. From raising thousands of pounds for children’s hospital toy drops, to supporting terminally ill children, feeding the homeless, campaigning for better protection for young people online, and challenging the stigma around men’s mental health, his mission is to bring people together across race, religion, background and belief.

Through Unspoken, Atiq continues to champion open conversations, human connection and everyday acts of kindness. His long-term vision is bold: to help end homelessness in Peterborough, reduce child self-harm and suicide, and build a community where people are judged by their heart, not their colour, faith or circumstances.

Atiq’s story is one of faith, sacrifice, resilience and service but above all, it is a reminder that leadership does not always start in boardrooms. Sometimes it starts with seeing someone in pain and deciding to do something about it.

🎧 Perfect for listeners interested in:

Interested in joining Pete and other high-performing leaders in the Mastermind? Find out more about how we challenge and support each other at https://www.inslatt.co.uk/mastermind/.

ABOUT

🎙️ The INSLATT Podcast – It’s Not So Lonely At The Top

Running a business can feel like steering a ship through choppy seas… and sometimes, the captain’s chair gets lonely. That’s why the INSLATT Podcast exists — to bring together bold, brilliant business leaders who get it.

Whether you’re leading a growing team, managing risk, or simply carrying the weight of high-stakes decisions, this podcast is your safe harbour. Every episode dives into honest, energising conversations with business owners and performance experts who’ve been there, done it, and got the T-shirt.

🎧 Why Listen?

Learn from real-world stories and leadership lessons that don’t make it into the textbooks.

Discover practical tools to lead with purpose, clarity and momentum.

Explore topics like performance, mindset, wellbeing, risk, resilience motivation, and culture — all with a down-to-earth, no-nonsense approach.

Feel part of a community of leaders who want to grow without the ego.

🧭 This isn’t just another business podcast. It’s fuel for your leadership journey.

📍 Where to Listen & Learn More:

New episodes are released weekly on a Wednesday at 6am

Your host is Pete Rushmer - https://www.peterushmer.com/

https://www.linkedin.com/in/peterushmer/

Your guest today is Atiq Rehman- 

Links - https://www.unspokenatiq.com/

The podcast is bought to you by 'It's not so lonely at the top' thank you for listening.

What happens when you step outside the boardroom and into a classroom?

In this episode of It’s Not So Lonely at the Top, Pete shares why becoming a school governor has sharpened his leadership lens more than most business environments ever could.

From relentless clarity and real-time feedback to culture being tested under pressure—not just talked about—education offers a raw, unfiltered view of leadership in action.

This isn’t theory. It’s leadership without the safety net.

Pete breaks down the powerful lessons business leaders can take from schools, including why people development isn’t a “nice to have,” why visibility matters more than you think, and how simplicity often beats strategy.

If you want to lead better, communicate clearer, and build a culture that actually holds under pressure; this one will make you think.

🎧 Perfect for listeners interested in:

Interested in joining Pete and other high-performing leaders in the Mastermind? Find out more about how we challenge and support each other at https://www.inslatt.co.uk/mastermind/.

ABOUT

🎙️ The INSLATT Podcast – It’s Not So Lonely At The Top

Running a business can feel like steering a ship through choppy seas… and sometimes, the captain’s chair gets lonely. That’s why the INSLATT Podcast exists — to bring together bold, brilliant business leaders who get it.

Whether you’re leading a growing team, managing risk, or simply carrying the weight of high-stakes decisions, this podcast is your safe harbour. Every episode dives into honest, energising conversations with business owners and performance experts who’ve been there, done it, and got the T-shirt.

🎧 Why Listen?

Learn from real-world stories and leadership lessons that don’t make it into the textbooks.

Discover practical tools to lead with purpose, clarity and momentum.

Explore topics like performance, mindset, wellbeing, risk, resilience motivation, and culture — all with a down-to-earth, no-nonsense approach.

Feel part of a community of leaders who want to grow without the ego.

🧭 This isn’t just another business podcast. It’s fuel for your leadership journey.

📍 Where to Listen & Learn More:

New episodes are released weekly on a Wednesday at 6am

Your host is Pete Rushmer - https://www.peterushmer.com/

https://www.linkedin.com/in/peterushmer/

The podcast is bought to you by 'It's not so lonely at the top' thank you for listening.

In this episode of It’s Not So Lonely at the Top, Pete is joined by Iain Crighton for a conversation about purpose-driven leadership, business growth, mentoring, resilience and the power of giving without expecting anything in return.

Iain shares his journey from the automotive industry and business ownership through to coaching, community leadership and helping others achieve more than they thought possible. His philosophy is simple but powerful: when you lead with generosity, clarity and purpose, good things tend to happen — often in ways you could never have planned.

Pete and Iain explore what it really means to build a business that makes a positive impact, why community involvement can create both social value and commercial growth, and how mentoring can help business leaders scale with more confidence and fewer costly mistakes. Iain also shares his ambition to help transform Peterborough’s start-up ecosystem by improving survival, sustainability and long-term growth through better support and mentorship.

This is a conversation full of wisdom, lived experience and practical leadership lessons — from protecting your time and working on the business, to rebuilding trust after betrayal, supporting your people through difficult moments, and staying focused on what really matters.

A brilliant listen for business owners, leaders, mentors and anyone who believes business can be both commercially successful and deeply meaningful.

Iain Crighton is an experienced business coach, mentor and former managing director with a strong background in the automotive and retail cycle industries. With a Master’s degree in Retail Management from Loughborough University School of Business and Economics, and as a Fellow of the Institute of the Motor Industry, Iain brings a rare blend of commercial experience, leadership wisdom and genuine community spirit.

His mission is simple but powerful: to give without the expectation of receiving. It is a philosophy that has shaped much of his work, whether supporting business leaders, helping them find the right mentors, or encouraging people to achieve more than they ever thought possible.

Iain is passionate about business as a force for good. Alongside his commercial career, he has played an active role in supporting local communities through voluntary leadership positions, including serving as a Trustee of the Cambridgeshire Community Foundation, a Trustee of SportsAid Eastern and Chairman of Cambridgeshire Chambers of Commerce for eight years.

His community impact is significant. He helped launch a successful youth development programme at his local cricket club, led a team that raised over a quarter of a million pounds to support young athletes through grants, and played a part in the early journeys of three future Rio Olympic medallists.

Iain has also led environmental and community legacy projects, including coordinating the planting of the first 5,000 trees for a new city forest, now named Crightons Wood. The project brought together local primary school children, the Environment Trust and the wider community, creating something lasting for future generations.

In 2012, Iain was selected to carry the Olympic Torch through the city as part of the London Olympic Torch Relay, a fitting recognition of his contribution to business, sport and community life.

At the heart of Iain’s story is a deep belief in service, generosity and helping others grow. Whether in business, mentoring, sport or community work, he has consistently used his experience and influence to create opportunities for others and leave things better than he found them.

🎧 Perfect for listeners interested in:

Interested in joining Pete and other high-performing leaders in the Mastermind? Find out more about how we challenge and support each other at https://www.inslatt.co.uk/mastermind/.

ABOUT

🎙️ The INSLATT Podcast – It’s Not So Lonely At The Top

Running a business can feel like steering a ship through choppy seas… and sometimes, the captain’s chair gets lonely. That’s why the INSLATT Podcast exists — to bring together bold, brilliant business leaders who get it.

Whether you’re leading a growing team, managing risk, or simply carrying the weight of high-stakes decisions, this podcast is your safe harbour. Every episode dives into honest, energising conversations with business owners and performance experts who’ve been there, done it, and got the T-shirt.

🎧 Why Listen?

Learn from real-world stories and leadership lessons that don’t make it into the textbooks.

Discover practical tools to lead with purpose, clarity and momentum.

Explore topics like performance, mindset, wellbeing, risk, resilience motivation, and culture — all with a down-to-earth, no-nonsense approach.

Feel part of a community of leaders who want to grow without the ego.

🧭 This isn’t just another business podcast. It’s fuel for your leadership journey.

📍 Where to Listen & Learn More:

New episodes are released weekly on a Wednesday at 6am

Your host is Pete Rushmer - https://www.peterushmer.com/

https://www.linkedin.com/in/peterushmer/

Your guest today is Iain Crighton- 

Links - https://www.linkedin.com/in/iain-crighton-mbe-fimi-56b063b/

The podcast is bought to you by 'It's not so lonely at the top' thank you for listening.

In this episode of It’s Not So Lonely at the Top, Pete is joined by Chris Welch, Managing Director of Welch Group, a fourth-generation family logistics business with a proud heritage and a forward-thinking approach to transport, innovation and sustainability.

Chris shares what it is really like to lead a long-established family business while still pushing for progress, modernisation and growth. From carrying legacy and responsibility, to building culture, developing people, embracing change and leading the move towards greener logistics, this conversation gets under the bonnet of modern leadership in a traditional industry.

They explore the balance between respecting the past and shaping the future, why strong values matter in business, how leaders create trust through clarity and consistency, and what it takes to keep evolving when the world around you is changing fast.

This is a brilliant episode for business owners, directors, transport professionals and family business leaders who want to build something that lasts — without standing still.

Chris Welch is the Managing Director of Welch Group, a family-run logistics business based in Cambridgeshire. Welch Group has a long history in transport and logistics, with Chris representing the fourth generation of family leadership within the business.

As Managing Director, Chris is responsible for shaping the strategy, continuity and growth of the business, while supporting the culture and teams across the group. Welch Group describes its vision as “making this part of the world as good as it can be,” reflecting a strong focus on people, community and positive impact. (Welch Group)

Chris is known for combining family-business values with a progressive approach to logistics, including innovation, customer collaboration and sustainable transport. Welch Group has been recognised for its work around decarbonisation, electric vehicles and helping move the transport industry towards a greener future. 

Chris Welch is Managing Director of Welch Group, a fourth-generation family haulier proving that heritage and innovation aren't opposites. The business runs on a simple idea: "making this part of the world as good as it can be". That means investing in people before it's required, decarbonising before it's easy, and contributing to the communities around our depots because it's the right thing to do.

From commissioning the UK's first HGV-accessible supercharger to running electric HGVs commercially for over four years, including supporting big names like the British Antarctic Survey's, Welch Group is proof that family SMEs can lead where others follow. Chris is a recognised national voice on fleet electrification and practical net zero transition, working with government, industry bodies, and major innovation programmes to help the wider sector find a route forward that actually works.

Chris Welch | LinkedIn

https://www.linkedin.com/company/welchstransport/

www.welchgroup.co.uk

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🎙️ The INSLATT Podcast – It’s Not So Lonely At The Top

Running a business can feel like steering a ship through choppy seas… and sometimes, the captain’s chair gets lonely. That’s why the INSLATT Podcast exists — to bring together bold, brilliant business leaders who get it.

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Your host is Pete Rushmer - https://www.peterushmer.com/

https://www.linkedin.com/in/peterushmer/

Your guest today is Chris Welch- 

Links - https://www.linkedin.com/in/chris-welch-98777589/

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