Heidi Browning, NHL Chief Marketing Officer, sits down with Deb Placey. Browning discusses why she’s a “digital passionista” (1:00), her key responsibilities as the NHL’s CMO and how her first hockey game led to a lasting friendship (4:09). She explains the challenges of marketing hockey and players to casual fans (8:02) and why she became interested in a career in marketing (15:17). Browning recalls her time working in Silicon Valley at MySpace and Pandora (18:44) and tells us why she couldn’t turn down an opportunity at the NHL (16:15). She passes along a key piece of advice to young professionals (32:48) and discusses the NHL’s cultural content initiatives (35:44).