Welcome back to another new season of The Room Podcast! Season 10 kicks off with an exploration into the world of health and wellness entrepreneurship featuring Katerina Schneider, the innovative founder and CEO of Ritual. Join us as we uncover the story behind Ritual, a company that revolutionized the supplement industry. Dive into Katerina's journey, her insights on transparency, and how Ritual's approach is reshaping the way we view vitamins. It's an episode filled with inspiration and a closer look at the visionary mind behind this wellness sensation.

Key topics in this episode include; challenging traditional norms in an industry, the importance of transparency in wellness products, and products reflecting a commitment to consumers.

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5:03 - Where did Kat grow up and how did that shape her view of the world?
6:02 - Did Kat always think she was going to be a founder?
7:00 - How was Kat’s early career as an investment banker?
8:58 - How did Kat become the global lead of digital innovation at Universal Music Group?
11:04 - How did Kat’s career experience prepare her for being a founder?
13:14 - When did it occur to Kat that there was a gap in the market that she needed to solve?
15:45 - How did Kat think about other gaps in the healthcare ecosystem and did she feel uniquely positioned to solve them?
20:08 - What was Ritual’s first product/vitamin and how did the idea come around?
22:19 - What did Kat learn as an early mover in the direct-to-consumer healthcare space?
24:41 - Who was the first person to say yes to investing in Ritual?
26:14 - How was Kat’s experience of raising a family while starting a company?
27:54 - What was a moment in Ritual’s development where things didn’t go as planned?
30:26 - How has Kat’s experience been going omnichannel and bringing Ritual to retail?
33:10 - What is Ritual’s tech stack?
36:10 - What advice does Kat have for other CPG founders of today?
39:07 - Who was a woman in Kat’s life that had a profound impact on her and her career?

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