In this initial Season 11 episode, Mary, Sean and Tom define the differences between ecosystems, platforms and marketplaces.  More importantly, they make a case why these concepts are so  important for B2B marketers to be thinking about now.

In this initial Season 11 episode, Mary, Sean and Tom define the differences between ecosystems, platforms and marketplaces. More importantly, they make a case why these concepts are so important for B2B marketers to be thinking about now.

S.11, Ep. 1 - Why Knowing The Differences Between Ecosystems + Platforms Is Vital To Your B2B Org

I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast!  Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley.  Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition.  Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.

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I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.

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S.11, Ep. 1 - Why Knowing The Differences Between Ecosystems + Platforms Is Vital To Your B2B Org

S.11, Ep. 1 - Why Knowing The Differences Between Ecosystems + Platforms Is Vital To Your B2B Org