In this fourth episode of the “New Frontiers” season, the team dives deep on how to build a platform strategy.  Given that most businesses should be at least experimenting with B2B industry platforms, Mary, Sean and Tom outline the key strategic considerations.

In this fourth episode of the “New Frontiers” season, the team dives deep on how to build a platform strategy. Given that most businesses should be at least experimenting with B2B industry platforms, Mary, Sean and Tom outline the key strategic considerations.

S.11, Ep. 4 - How to Build Your Very Own B2B Platform Strategy

I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast!  Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley.  Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition.  Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.

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I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.

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S.11, Ep. 4 - How to Build Your Very Own B2B Platform Strategy

S.11, Ep. 4 - How to Build Your Very Own B2B Platform Strategy