Have you ever paid waaay over face value on a site like StubHub to go to a concert or sports game? Yeah, me too. Richard Davies has too, and he decided enough was enough. So he created Twickets, an ethical ticket resale marketplace, to help fans resell their tickets to other fans at face value. Twickets has been endorsed as the official resale platform by the likes of Ed Sheeran, Sir Elton John, Muse, Pixies, and more. With names like these on its roster, and a user base of 750,000 and growing, it's fair to say Twickets has developed a high level of trust with its customers. In my conversation with Richard he shares why trust is the foundation to user acquisition, in both communication and technology, and takes us through a multi-step process on how he did it.

Head to startuphypeman.com/articles/richard-davies-podcast for a bonus blog post written by Richard where he breaks it down even further.

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