Welcome to Season 12 of the Troubleshooting Innovation podcast. Joanie Spencer, editor-in-chief for Commercial Baking, is spending this season with Tony Martin, president of Martin's Famous Pastry Shoppe. They're exploring how this company has grown from a family-owned brand into a national icon. Sponsored by AMF Bakery Systems.

In our fifth and final episode, Tony dives into how the company's growth over time has transformed its marketing strategies. He also offers insight into how Martin's incorporates the latest trends into existing operations.