In the final episode of this 3-part series, host Suzan Chin-Taylor is joined once again by Jeff Jones to talk about one of the most important success factors for trades businesses today: branding and differentiation.As AI transforms how customers search, make decisions, and engage with service providers, standing out from the crowd has never been more crucial. Jeff and Suzan explore how skilled trades businesses can adapt to this shift and create a brand that truly resonates with their community.💡 In This Episode, We Discuss:✅ Why branding and differentiation are essential in a crowded market✅ How AI is reshaping online search, marketing, and customer communication✅ The growing importance of trust, testimonials, and community involvement✅ Creative and bold ways to set your business apart✅ How to use reviews, QR codes, and staff incentives to drive referrals✨ “People don’t buy what you do—they buy why you do it.”📌 Whether you’re a small business owner or a growing trades company, this episode is packed with insight and actionable tips to help you build a brand that stands out—no matter how crowded the room.🔗 Connect with Jeff Jones & Violand🌍 Website: violand.com📧 Email: [email protected]📌 Don’t forget to like, comment, and subscribe for more insightful episodes!🎧 Subscribe to the Smells Like Money Podcast:Don’t forget to subscribe to the Smells Like Money Podcast for more insights and innovations in the wastewater industry. Follow us on creativeraven.com/smells-like-money-podcast for updates and more episodes.I hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: [email protected] Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#BrandDifferentiation, #DigitalMarketing, #SkilledTrades, #TradesBusiness, #AIinMarketing, #CustomerTrust, #SmallBusinessGrowth, #MarketingStrategy, #ContractorBranding, #ReferralsMatter, #BusinessDevelopment, #TradesMarketing, #SmellsLikeMoney, #CreativeRaven, #JeffJones, #ViolandManagement, #PodcastForPros, #WastewaterIndustry, #ServiceBusinessSuccess, #GrowYourBrand