Time and time again, entrepreneurs and sales leaders convey the importance of communicating value to their teams.

Typically what they mean when they say 'value' is ROI.

And if they don't mean that, their team autotranslates value to mean ROI.

This paradox of confusing value for ROI leaves money on the table, according to Sell The Way You Buy author David Priemer.

He joins me in this week's episode to share why the confusion, why it doesn't work, and what to do instead.

Find David online at:

LinkedIn: https://www.linkedin.com/in/dpriemer/

https://cerebralselling.com/

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