Most often when we think of customers we think about acquiring them.

The less sexy part to think about is what happens after you acquire them -- retention.

Retention is arguably just as, if not more important, and one ticket to reduce churn dramatically is to build an internal culture around retention.

In 4 years, Penji has bootstrapped their way to the Inc. 5000 with over 1,000 customers (including Lyft, Tide, and Reebok) across every continent (except of course Antarctica).

A large part of their success has been their retention-driven ethos. CMO and Cofounder Johnathan Grzybowski steps up to the mic for a deep dive into how they do it (oh and, we find out early on we have a shared love of professional wrestling too).

Find Johnathan online at:

linkedin.com/in/grzybowskij

Find Penji online at:

https://penji.co/

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