Startup Hypeman: The GOAT to Market Show

S13E3: Balancing Your Message With Your Mission with momHIVE CEO Alyssa Cairns


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You're out to change the world.


Disrupt society.


Flip an industry upside down.


Shatter a stereotype or create a new norm.


You're MISSION-driven. But what does that really look like on a day-to-day basis?


And how do you build long-term support for your mission while still gaining customers today, without scaring them away?


Alyssa Cairns Cofounded momHIVE, Western Michigan's first all-female coworking space with onsite childcare.


In only 8 months of operation momHIVE's members have experienced as much as 4x growth, with onsite childcare being used up every day.


She now has expansion plans that include corporate, with a larger mission of helping close the wage gap.


Our conversation explores how she's balancing the message today for customer acquisition, with the long-term deeper-rooted mission.


Find Alyssa and momHIVE online at:


Instagram and Facebook: @momhivegr

Website: https://www.momhivegr.com/


Today's episode is brought to you by Sales Hacker. The world's smartest community of forward-thinking B2B professionals. Grab their latest expert-created articles, webinars, and podcast episodes at www.saleshacker.com

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Startup Hypeman: The GOAT to Market ShowBy Startup Hypeman

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