Startup Hypeman: The GOAT to Market Show

S13E4: How To Sell During A Downturn with Author and Speaker Todd Caponi


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It's quarantine season.


There's widespread fear, the market is tanking, people are tightening up their wallets, and tons of uncertainty in the air.


If you're like me, then your sales have been affected in some way.


So what do you do about it?


Do you cower in fear?


No -- you dive in headfirst and figure it out.


Todd Caponi is the author of the best-selling book The Transparency Sale, and Managing Director at VentureScale by Sales Assembly.


He's also the former CRO of PowerReviews, and back in The Great Recession of 2008 he led another company, Right Hemisphere, to 275% growth in two years, winning the Worldwide VP of Sales Of The Year Award.


When everyone else was experiencing losses, Todd actually experienced explosive growth.


In perhaps the most timely episode this podcast has ever seen, Todd and I trade notes in an invigorating discussion about how to endure the current downturn and come out on top.


Find Todd online at:

Social Media: @tcaponi

Website: www.transparencysale.com


Today's episode is brought to you by Sales Hacker. The world's smartest community of forward-thinking B2B professionals. Grab their latest expert-created articles, webinars, and podcast episodes at www.saleshacker.com

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Startup Hypeman: The GOAT to Market ShowBy Startup Hypeman

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