There are free trials.

There are proofs of concept.

And then there are Proofs of Value.

Proof-of-Value is a newer term emerging as a method of customer acquisition that requires the company selling to do more upfront work without payment.

That might seem like a losing scenario, but if executed correctly it can lead to much bigger long-term contracts.

Not only is it a great way to acquire customers, it's also a great way to unlock entirely new verticals.

In this week's episode Menerva CTO and Cofounder Geetha Ramaswamy, takes us inside their strategy.

Find Menerva online at:

LinkedIn: https://www.linkedin.com/company/menerva-software

Website: http://www.menervasoftware.com

Today's episode is brought to you by Sales Hacker. The world's smartest community of forward-thinking B2B professionals. Grab their latest expert-created articles, webinars, and podcast episodes at www.saleshacker.com

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