You've heard of Linkedin, but have you heard of Spoke? You know Facebook, but do you remember Friendster? What about Tesla vs. Fisker?

Oftentimes when we analyze what propels a company to success, we say things like "Facebook had this, therefore any company who has this should be successful". But that's flawed logic. What about the companies who also had that same thing and weren't as successful? This was the basis for Sean Ammirati's research in authoring the international best-seller, The Science of Growth. He had a very simple premise: When two companies with similar business models, product types, and market conditions both achieve product-market fit, what happens that enables one company to scale up and the other to stall out?

To understand this, you need to understand the power of massive-growth catalyzing events. In part 1 of this 2 part conversation, Sean and I break down the pre-requisite conditions for success, and lay the groundwork for understanding this concept.

Find Sean online:

Social Media: @seanammirati

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