There are two types of founders: Those who love to sell, and those who think sales is the devil's creation.

Whichever camp you fall in, there comes a point where you have to leap from being responsible for customer acquisition, and hiring/onboarding your first sales rep or VP.

How do you make it less of a leap and more of a skip?

My longtime friend Tony Lenhart, known as The Sales Drummer, and Partner at Sales Empowerment Group (SEG), has been selling for over two decades.

He now incubates sales talent with SEG and often works with founders on figuring out this plan.

We discuss Tony's favorite concerts, our history performing in a hip-hop band together, and the process for building a playbook to make the first sales hire successful.

Find SEG online:

LinkedIn: https://www.linkedin.com/company/sales-empowerment-group-llc/

Website: https://www.salesempowermentgroup.com/

Today's episode is brought to you by Sales Hacker. The world's smartest community of forward-thinking B2B professionals. Grab their latest expert-created articles, webinars, and podcast episodes at www.saleshacker.com

PLUS -- hear from me and 40+ other leading sales professionals this summer in the Blissful Prospecting Think Outside The Script summer virtual tour! All talks are live and interactive, sign up at tour.blissfulprospecting.com.

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