Show Notes: Survival Mode Episode 24

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Discussion on the importance of following steps in operational structure.

·        Bert raises concerns about entrepreneurs skipping essential steps due to stubbornness.

·        Michael emphasizes the pitfalls of neglecting operational structure, leading to inconsistency and misinterpretation.

·        Kevin discusses the consequences of skipping marketing research, highlighting the importance of understanding the target market.

·        Kevin elaborates on the significance of marketing research in understanding the target demographic and reaching them effectively.

·        Michael emphasizes the role of marketing research in shaping operational structure and ensuring consistency.

·        Bert underscores the impact of skipping phases on business success, citing common complaints from entrepreneurs lacking clients or customers.

·        Discussion on identifying skipped steps based on specific challenges faced by entrepreneurs.