Survival Mode

Show Notes: Survival Mode Episode 52

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Theme: Covering the final three steps of the business success roadmap.

·        Introduction to step ten: Trust but Verify.

·        Discussion on the importance of verifying business models for successful launches.

·        Explanation of "trust but verify" concept, emphasizing the need to ensure accuracy and reliability.

·        Real-life examples shared by hosts to illustrate the significance of verification in business operations.

·        Introduction to step eleven: Establishing the Extended Marketing Team.

·        Importance of locking in supporters and affiliates to promote business.

·        Discussion on creating a marketing incentive structure to motivate affiliates.

·        Examples provided for incentivizing supporters based on business types.

·        Introduction to step twelve: Launch and Serve.

·        Importance of selecting a strategic launch date tied to significant events or holidays.

·        Discussion on opening the doors and delivering the business model to the market.

·        Emphasis on Survival Mode's mission to guide entrepreneurs in launching sustainable and scalable businesses.

Show Notes: Survival Mode Episode 51

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Theme: Recapping steps seven to nine of the business success roadmap.

·        Introduction to step seven: Preparing for your target market.

·        Focus on market research, analysis, and development for effective planning.

·        Discussion on the importance of identifying the actual target market through research and analysis.

·        Kevin emphasizes the significance of defining the target market for strategic marketing approaches.

·        Introduction to step eight: Establishing the Coming Soon campaign.

·        Planning, preparing, and positioning for the business launch highlighted.

·        Kevin shares insights on reaching the target market through various channels like newspapers, social media, and search engines.

·        Emphasis on the importance of sticking to the established plan to avoid last-minute disruptions.

·        Introduction to step nine: Creating the Party with a Purpose.

·        Discussion on planning, preparing, and positioning for the official launch party.

·        Michael and Kevin stress the importance of maintaining the integrity of the plan to ensure successful execution.

·        Warning against last-minute changes that can disrupt the party and undermine business credibility.

Show Notes: Survival Mode Episode 50

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Theme: Delving into steps four to six of the business success roadmap.

·        Recap of previous steps and introduction to step four: Registrations and Accounts.

·        Discussion on the significance of making the business legally compliant.

·        Michael emphasizes the importance of positioning the business for success through proper registrations and account setup.

·        Kevin stresses the need for organization and progress tracking in managing registrations and accounts.

·        Introduction to step five: Establishing and building business credibility.

·        Exploration of the concept of business credibility and its importance.

·        Kevin discusses the role of business content in conveying vision and uniqueness.

·        Mention of the significance of business connections and accessing experts.

·        Transition to step six: Developing operational structure.

·        Michael explains the distinction between organizational and operational structures.

·        Kevin highlights the importance of fleshing out operational procedures to avoid pitfalls.

·        Discussion on the value of role-playing in testing operational effectiveness.

Show Notes: Survival Mode Episode 49

Introduction:

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Theme: Reflecting on the 12 steps of business success.

·        Celebration of completing the 12-step journey to business success.

·        Decision to forego usual news segment in favor of recapping the steps.

·        Discussion on the importance of vision in shaping a business's trajectory.

·        Michael and Kevin share insights on developing a compelling vision and its impact on business planning.

·        Transition to the second step: research and development.

·        Michael explains the process of translating vision into a viable business model.

·        Kevin highlights the significance of assessing feasibility and identifying necessary resources.

·        Exploration of the difference between the business planning process and writing a business plan.

·        Emphasis on legalizing the business entity and choosing the appropriate structure.

·        Kevin stresses the importance of considering tax implications and seeking expert advice.

Show Notes: Survival Mode Episode 48

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Theme: Providing a roadmap for business success, catering to entrepreneurs at all stages.

·        Discussion on the significance of opening doors and serving customers.

·        Emphasis on providing value through education, engagement, and sometimes entertainment.

·        Kevin highlights the importance of context-specific approaches in different industries.

·        Debate on the weight of education, engagement, and entertainment in business interactions.

·        Examples of successful incorporation of all three elements, tailored to specific industries.

·        Michael emphasizes the value of providing information that adds value to customers' lives.

·        Discussion on exemplary customer service experiences and their impact on customer loyalty.

·        Emphasis on interpreting customer needs and providing personalized attention.

·        Bert highlights the significance of documenting interactions for future marketing and content development.

·        Michael and Kevin share final tips for entrepreneurs.

Show Notes: Survival Mode Episode 47

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing practical advice and strategies for business success.

·        Introduction to Step 12: Establishing Launch Date and Advertising.

·        Discussion on the importance of setting achievable launch dates.

·        Caution against relying on external factors like permits or contractors.

·        Examples of unexpected delays and their impact on business operations.

·        Emphasis on taking responsibility and proactively planning for contingencies.

·        Insights into the challenges of marketing and advertising around uncertain launch dates.

·        Importance of coordinating marketing efforts with the launch date.

·        Discussion on the role of projections and contingency plans in marketing strategy.

·        Highlighting the need for expert guidance and consultation in marketing decisions.

·        Discussion on the entrepreneur's responsibility for both success and failure.

·        Importance of taking responsibility for issues and providing excellent customer service.

·        Emphasis on team recognition and credit-sharing for successes.

Show Notes: Survival Mode Episode 46

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing practical advice and strategies for business success.

·        Introduction to Step 12: Establishing Loyalty Perks and Launch Discounts.

·        Analogy of birthing a business and the excitement of opening day.

·        Discussion on the significance of launching a business and realizing its potential.

·        Introduction to the importance of establishing loyalty perks and launch discounts.

·        Discussion on the importance of offering loyalty perks to attract and retain customers.

·        Examples of loyalty programs such as buy-one-get-one offers and loyalty cards.

·        Emphasis on making offers appealing and relevant to customers' needs.

·        Importance of making customers feel appreciated and special.

·        Strategies for customer retention, including birthday offers and exclusive memberships.

·        Discussion on the significance of creativity and making offers that resonate with customers.

Show Notes: Survival Mode Episode 45

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing practical advice and strategies for business success.

·        Introduction to Step 12: Launching Your Business.

·        Introduction to Step 12: Picking a supporting launch date.

·        Discussion on leveraging community events and holidays for a successful launch.

·        Importance of planning and preparation for a successful business opening.

·        Discussion on the significance of selecting an optimal launch date to maximize traffic and momentum.

·        Strategies for aligning the launch date with national holidays or community events.

·        Importance of reverse engineering and considering the launch date in the conception stages of the business.

Show Notes: Survival Mode Episode 44

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing actionable strategies for business success.

·        Introduction to Step 11 continuation: Activating and Evaluating Your Extended Marketing Team.

·        Importance of managing, measuring, and monitoring the efforts of marketing agents.

·        Kevin discusses methods for measuring affiliate effectiveness, emphasizing individualized approaches and probation periods.

·        Michael suggests establishing quotas and documenting performance for evaluation.

·        Discussion on the importance of budgeting for incentives and optimizing the incentive structure.

·        Emphasis on leveraging viral activity within budget constraints to generate momentum and revenue.

·        Advice to seek assistance in creating incentive structures and evaluating compatibility with the company's vision.

·        Debate on the selection process for affiliates, balancing investment with potential returns.

·        Importance of strategic decision-making in allocating resources and managing contracts.

Show Notes: Survival Mode Episode 43

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Introduction to Step 11 continuation: Establishing Clear Deliverables in Contractual Agreements.

·        Introduction to the importance of establishing contractual agreements with clear deliverables.

·        Emphasis on the need for mutually exclusive and mutually beneficial relationships.

·        Example of setting clear deliverables for brand ambassadors with specific requirements for incentives.

·        Discussion on various examples and applications of clear deliverables in different industries.

·        Kevin highlights the importance of tailoring incentives to fit specific businesses and ambassadors.

·        Examples include referrals for auto repair shops and solar panel sales, emphasizing mutual benefits.

·        Exploration of creative marketing strategies beyond traditional approaches.

·        Suggestions include partnering with models for clothing stores and leveraging local influencers.

·        Emphasis on the need for due diligence in determining effective marketing incentives.