We began our journey in media with a video podcast called Survival Mode, Watcha Doin'.
We si
... moreShow Notes: Survival Mode Episode 52
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Theme: Covering the final three steps of the business success roadmap.
· Introduction to step ten: Trust but Verify.
· Discussion on the importance of verifying business models for successful launches.
· Explanation of "trust but verify" concept, emphasizing the need to ensure accuracy and reliability.
· Real-life examples shared by hosts to illustrate the significance of verification in business operations.
· Introduction to step eleven: Establishing the Extended Marketing Team.
· Importance of locking in supporters and affiliates to promote business.
· Discussion on creating a marketing incentive structure to motivate affiliates.
· Examples provided for incentivizing supporters based on business types.
· Introduction to step twelve: Launch and Serve.
· Importance of selecting a strategic launch date tied to significant events or holidays.
· Discussion on opening the doors and delivering the business model to the market.
· Emphasis on Survival Mode's mission to guide entrepreneurs in launching sustainable and scalable businesses.
Show Notes: Survival Mode Episode 51
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Theme: Recapping steps seven to nine of the business success roadmap.
· Introduction to step seven: Preparing for your target market.
· Focus on market research, analysis, and development for effective planning.
· Discussion on the importance of identifying the actual target market through research and analysis.
· Kevin emphasizes the significance of defining the target market for strategic marketing approaches.
· Introduction to step eight: Establishing the Coming Soon campaign.
· Planning, preparing, and positioning for the business launch highlighted.
· Kevin shares insights on reaching the target market through various channels like newspapers, social media, and search engines.
· Emphasis on the importance of sticking to the established plan to avoid last-minute disruptions.
· Introduction to step nine: Creating the Party with a Purpose.
· Discussion on planning, preparing, and positioning for the official launch party.
· Michael and Kevin stress the importance of maintaining the integrity of the plan to ensure successful execution.
· Warning against last-minute changes that can disrupt the party and undermine business credibility.
Show Notes: Survival Mode Episode 50
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Theme: Delving into steps four to six of the business success roadmap.
· Recap of previous steps and introduction to step four: Registrations and Accounts.
· Discussion on the significance of making the business legally compliant.
· Michael emphasizes the importance of positioning the business for success through proper registrations and account setup.
· Kevin stresses the need for organization and progress tracking in managing registrations and accounts.
· Introduction to step five: Establishing and building business credibility.
· Exploration of the concept of business credibility and its importance.
· Kevin discusses the role of business content in conveying vision and uniqueness.
· Mention of the significance of business connections and accessing experts.
· Transition to step six: Developing operational structure.
· Michael explains the distinction between organizational and operational structures.
· Kevin highlights the importance of fleshing out operational procedures to avoid pitfalls.
· Discussion on the value of role-playing in testing operational effectiveness.
Show Notes: Survival Mode Episode 49
Introduction:
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Theme: Reflecting on the 12 steps of business success.
· Celebration of completing the 12-step journey to business success.
· Decision to forego usual news segment in favor of recapping the steps.
· Discussion on the importance of vision in shaping a business's trajectory.
· Michael and Kevin share insights on developing a compelling vision and its impact on business planning.
· Transition to the second step: research and development.
· Michael explains the process of translating vision into a viable business model.
· Kevin highlights the significance of assessing feasibility and identifying necessary resources.
· Exploration of the difference between the business planning process and writing a business plan.
· Emphasis on legalizing the business entity and choosing the appropriate structure.
· Kevin stresses the importance of considering tax implications and seeking expert advice.
Show Notes: Survival Mode Episode 48
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Theme: Providing a roadmap for business success, catering to entrepreneurs at all stages.
· Discussion on the significance of opening doors and serving customers.
· Emphasis on providing value through education, engagement, and sometimes entertainment.
· Kevin highlights the importance of context-specific approaches in different industries.
· Debate on the weight of education, engagement, and entertainment in business interactions.
· Examples of successful incorporation of all three elements, tailored to specific industries.
· Michael emphasizes the value of providing information that adds value to customers' lives.
· Discussion on exemplary customer service experiences and their impact on customer loyalty.
· Emphasis on interpreting customer needs and providing personalized attention.
· Bert highlights the significance of documenting interactions for future marketing and content development.
· Michael and Kevin share final tips for entrepreneurs.
Show Notes: Survival Mode Episode 47
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Show theme: Providing practical advice and strategies for business success.
· Introduction to Step 12: Establishing Launch Date and Advertising.
· Discussion on the importance of setting achievable launch dates.
· Caution against relying on external factors like permits or contractors.
· Examples of unexpected delays and their impact on business operations.
· Emphasis on taking responsibility and proactively planning for contingencies.
· Insights into the challenges of marketing and advertising around uncertain launch dates.
· Importance of coordinating marketing efforts with the launch date.
· Discussion on the role of projections and contingency plans in marketing strategy.
· Highlighting the need for expert guidance and consultation in marketing decisions.
· Discussion on the entrepreneur's responsibility for both success and failure.
· Importance of taking responsibility for issues and providing excellent customer service.
· Emphasis on team recognition and credit-sharing for successes.
Show Notes: Survival Mode Episode 46
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Show theme: Providing practical advice and strategies for business success.
· Introduction to Step 12: Establishing Loyalty Perks and Launch Discounts.
· Analogy of birthing a business and the excitement of opening day.
· Discussion on the significance of launching a business and realizing its potential.
· Introduction to the importance of establishing loyalty perks and launch discounts.
· Discussion on the importance of offering loyalty perks to attract and retain customers.
· Examples of loyalty programs such as buy-one-get-one offers and loyalty cards.
· Emphasis on making offers appealing and relevant to customers' needs.
· Importance of making customers feel appreciated and special.
· Strategies for customer retention, including birthday offers and exclusive memberships.
· Discussion on the significance of creativity and making offers that resonate with customers.
Show Notes: Survival Mode Episode 45
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Show theme: Providing practical advice and strategies for business success.
· Introduction to Step 12: Launching Your Business.
· Introduction to Step 12: Picking a supporting launch date.
· Discussion on leveraging community events and holidays for a successful launch.
· Importance of planning and preparation for a successful business opening.
· Discussion on the significance of selecting an optimal launch date to maximize traffic and momentum.
· Strategies for aligning the launch date with national holidays or community events.
· Importance of reverse engineering and considering the launch date in the conception stages of the business.
Show Notes: Survival Mode Episode 44
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Show theme: Providing actionable strategies for business success.
· Introduction to Step 11 continuation: Activating and Evaluating Your Extended Marketing Team.
· Importance of managing, measuring, and monitoring the efforts of marketing agents.
· Kevin discusses methods for measuring affiliate effectiveness, emphasizing individualized approaches and probation periods.
· Michael suggests establishing quotas and documenting performance for evaluation.
· Discussion on the importance of budgeting for incentives and optimizing the incentive structure.
· Emphasis on leveraging viral activity within budget constraints to generate momentum and revenue.
· Advice to seek assistance in creating incentive structures and evaluating compatibility with the company's vision.
· Debate on the selection process for affiliates, balancing investment with potential returns.
· Importance of strategic decision-making in allocating resources and managing contracts.
Show Notes: Survival Mode Episode 43
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Show theme: Providing a step-by-step roadmap for business success.
· Introduction to Step 11 continuation: Establishing Clear Deliverables in Contractual Agreements.
· Introduction to the importance of establishing contractual agreements with clear deliverables.
· Emphasis on the need for mutually exclusive and mutually beneficial relationships.
· Example of setting clear deliverables for brand ambassadors with specific requirements for incentives.
· Discussion on various examples and applications of clear deliverables in different industries.
· Kevin highlights the importance of tailoring incentives to fit specific businesses and ambassadors.
· Examples include referrals for auto repair shops and solar panel sales, emphasizing mutual benefits.
· Exploration of creative marketing strategies beyond traditional approaches.
· Suggestions include partnering with models for clothing stores and leveraging local influencers.
· Emphasis on the need for due diligence in determining effective marketing incentives.
The podcast currently has 606 episodes available.