Show Notes: Survival Mode Episode 45

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing practical advice and strategies for business success.

·        Introduction to Step 12: Launching Your Business.

·        Introduction to Step 12: Picking a supporting launch date.

·        Discussion on leveraging community events and holidays for a successful launch.

·        Importance of planning and preparation for a successful business opening.

·        Discussion on the significance of selecting an optimal launch date to maximize traffic and momentum.

·        Strategies for aligning the launch date with national holidays or community events.

·        Importance of reverse engineering and considering the launch date in the conception stages of the business.